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State of Email Marketing

Learn about the latest email trends and best practices, including how and why personalized email campaigns can increase open rates by 4X and CTR 5X.

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The essential channel to optimize customer lifetime value 

Email continues to outperform most other marketing channels and is also helping marketers become smarter at meeting consumer needs. With consumers now accessing the Internet via multiple devices, and across different browsers and apps, the “email ID” can provide the crucial validation advertisers’ need to identify and stay engaged with them. 

 

Read this report to find answers for the following questions:

  • How can marketers increase customer engagement with personalized emails?
  • How do email marketing KPIs compare with social, search and display advertising?
  • How can email marketing help you understand customers’ cross-device behavior?
  • What are the best practices for email marketing? What results can advertisers expect?
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