Win first-time customers with AI-powered precision

We offer several audience types specifically for acquisition:

• Prospecting: Users showing intent for your category across 2000+ shopping categories
• In-Market: Shoppers actively researching your products or competitors
• Lookalike: People who behave similarly to your best customers
• Behavioral: Lifestyle and shopping pattern targeting (Deal Seekers, Luxury Buyers, etc.)
• Predictive: AI-identified audiences like “Likely Top Spenders”
• Custom: Upload your own data with 70%+ match rates for audience expansion

Find out more about Criteo proprietary Commerce Audiences.

Yes! You can upload customer lists, CRM data, or connect through CDPs like Tealium, BlueCore, or Klaviyo. We achieve 70%+ match rates and can create lookalike audiences based on your best customers. We also enrich your data with commerce signals to improve targeting precision.

Our platform automatically excludes your existing customers from acquisition campaigns using your customer data or pixel information. You can also set custom exclusion rules and create specific audience segments for new customer targeting vs. retention campaigns.

Commerce Growth offers native social media advertising integration that goes beyond traditional social campaigns by enhancing them with our commerce intelligence. Here’s how it works:

Unified Social + Open Web Campaigns:

• Single platform management: Control Facebook, Instagram, TikTok, and open web campaigns from one dashboard
• Cross-channel optimization: Our AI automatically allocates budget between social and open web based on performance
• Commerce signal enhancement: We enrich social targeting with shopping intent data from our 720M+ user dataset

Social-Specific Features:

• Intent-based social targeting: Reach users on social platforms using their open web shopping behavior
• Cross-platform audience sync: Create lookalike audiences on social based on your best Commerce Growth converters
• Social commerce optimization: Dynamic product ads that adapt based on social engagement and shopping signals
• Story sequencing: Coordinate brand storytelling across social stories, posts, and open web placements

Performance Benefits:

• 20% better results: Cross-channel campaigns outperform social-only by optimizing budget allocation
• Expanded reach: Access users both in social feeds and across premium open web inventory
• Improved attribution: Complete customer journey tracking from social exposure to final conversion
• Unified reporting: See social performance alongside all other channels in one dashboard

Getting Started:

1. Connect your existing Facebook/Instagram ad accounts during setup. Reach out to your sales representative. Our team helps configure TikTok and other social integrations
2. Work with our team to choose the best set up for your campaign. Click on “extend to Social Media” in the UI
3. Launch with automatic cross-channel optimization enabled

This approach lets you leverage social media’s engagement power while accessing Commerce Growth’s predictive audiences and commerce intelligence for superior customer acquisition results.

We provide complete transparency with:

• Real-time dashboards showing new vs. returning customer breakdowns
• Full attribution across all touchpoints and channels
• Incrementality testing to measure true campaign impact
• Custom conversion tracking for your specific acquisition goals
• Integration with Google Analytics, Adobe Analytics, and other measurement platforms

Our AI engine automatically optimizes campaigns using 120+ shopper intent signals, but you maintain complete control:

• Goal-based optimization: Choose to optimize for visits, new customers, ROAS, or custom objectives
• Real-time adjustments: Budget allocation across channels based on performance
• Creative optimization: Dynamic ads personalized for each user and context
• Manual overrides: Make adjustments anytime while AI continues learning

Ad sequencing allows you to control the order and frequency of ad exposure per user. For acquisition, you might:

1. First exposure: Brand awareness video ad
2. Second exposure: Product showcase display ad
3. Third exposure: Conversion-focused ad with offer

This creates a cohesive brand narrative that guides prospects through the acquisition funnel, resulting in 6X more qualified visits compared to single ad campaigns.