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Commerce Yield

The retail media platform where flexibility meets control

Monetize your inventory and data with the unified platform for retailers and marketplaces that meets you where you are and takes you where you want to go.

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What can Commerce Yield do for you?

Benefit from a modular platform that unifies onsite inventory and data monetization.

INVENTORY MONETIZATION

Grow your inventory monetization business

Sponsored Products Sponsored Products
Onsite Display & Video Onsite Display & Video
Offsite Offsite
Reporting & Insights Reporting & Insights

AI-powered native ads deliver the right product to the right shopper

Native ads powered by advanced machine learning deliver the right product to the right shopper at the right time on relevant search, category, and product detail pages.

 

Monetize your onsite inventory at scale while helping brands reach more shoppers, boost sales, and drive conversion across channels.

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CPC Model

Campaigns operate on a cost-per-click (CPC) model. Our platform evaluates Quality Scores and decides on the best SKUs to serve.

Bid Optimization

Our AI optimizes bids based on intent signals to ensure shoppers are shown the product which is most likely to lead to engagement.

Contextual Relevance

Ads feature SKUs that blend naturally with organic content and will be relevant to the shopper’s browsing behavior.

DATA MONETIZATION

Make the most of your data

Unlock new revenue by monetizing your first-party data and audiences. Enable targeted, high-ROI campaigns across channels using behavior-based ads.

Capture incremental spend: Attract brand and agency budgets with a flexible, scalable platform.

Control your valuable data: Maintain privacy and control over access to your data and inventory.

Integrate with ease: Onboard and connect data quickly via Criteo’s OneTag or a mutual CDP partner.

Enhanced Targeting & Personalization 
Use customer insights to create targeted campaigns and personalized experiences that boost engagement.
Data-Driven Decisions 
Use real-time analytics and closed-loop reporting to optimize spend and measure online and offline impact.
Omnichannel Strategy 
Reach high value customers and connect online intent to in-store outcomes. Measure how it’s performing.

Why Commerce Yield? 

Meet your monetization goals, satisfy brand expectations, and maintain a positive shopper experience with a platform purpose-built for commerce.
Demand at scale
Access Criteo-sourced demand from 2,500 brands and 185+ agencies, connect to APIs and non-endemic demand via 60+ third-party DSP partnerships.
Powerful commerce dataset
Easily onboard and connect your first-party data and enhance it with insights from Criteo's large-scale commerce dataset.
Cross-channel commerce intelligence
Connect your offsite and onsite media to give demand partners a full view of their shopper journey.
Flexibility and control
Maintain full control over your data and decide which advertisers have access to which inventory and at what price.
Closed-loop reporting
Help advertisers understand what performs, when, and why with real-time insights and granular attribution (SKU, Brand, Category).
An ad server backed by proven expertise
We leverage 20+ years of retail media expertise to deliver impactful ads on top retailer sites globally.

See our retailer success stories

Discover why 17,000+ global clients trust Criteo as their preferred partner.

Meet the Retailer: How Uber Advertising is Mastering Retail Media
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Meet the Retailer: How CVS Media Exchange Loyalty Members Boost Retail Media
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Meet the Retailer: How Costco Helps Brands Connect with 130M+ Loyal Members
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Big names, big opportunities

Your Retail Media Program, Your Way

Whether you're just getting a retail media program off the ground, or have years of experience, our flexible platform can deliver exactly what you need.
Use the Commerce Yield Platform
Get up and running quickly with our out-of-the-box platform, built with everything you need to launch a successful retail media program.
Customize your own private market solution
Have specific needs or goals? Use our platform as a basis and customize with tools like white labeling, inventory controls, advertiser self-service tools, and advanced reporting.
Scale with our add-on services
Need specialized, hands-on help? Tap into our suite of Professional Services to further scale your retail media business.
Commerce Yield Insights

Learn more about Commerce Yield

Explore the latest updates, expert insights, and smart learning tools to stay ahead.

Help Center
What's new?
See what’s new and learn how to get started via the Commerce Yield Help Center
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Report
2025 Retail Media Trends
The new "Retail 2025: 10 Trends Shaping the Retail Media Market" reveals the top trends impacting retail media - plus the tailwinds accelerating market growth.
Get the free report
Learning
Commerce Academy
Expand your knowledge and skills with our best in-class certifications.
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Explore our extensive collection of resources at our Resource Center.
FAQs

Got questions? We've got answers.

What retailer and brand verticals does Criteo support?

Criteo works with brands and retailers across multiple regions, maturity levels, and verticals. We have strong relationships with leading companies across verticals like CPG, Health & Beauty, Grocery, and much more. Our clients range from multi-national, big box retailers, to smaller, regional companies.

How does Criteo keep my first party data secure?

Criteo adopts a privacy-safe approach and has controls in place safeguarding the use of first-party data.

We will always:

  • Opt retailers out of Criteo Commerce Data Co-Op unless there is specific agreement otherwise
  • Collect only the data that is required to deliver our service and make sure we seek consent
  • Minimize data retention
  • Honor op-outs that are aligned with industry initiatives

We never:

  • Record directly identifying information
  • Use or store your audience data for any other purpose
  • Impact your intellectual property with respect to customer data
  • Resell your data to anyone (retailers or 1st/3rd party)
  • Collect or track any user data without consent

What partners does Criteo work with?

Criteo is proud of our multi-year relationships across brands, agencies, and API partners. Retailers can leverage Criteo-sourced demand from 3,800 brands, 185+ agencies, and 60+ third-party DSPs. Criteo’s direct connections with leading API vendors brings the world’s second largest API program directly to retailer clients. See the full list here.

It’s time to maximize your monetization