Conversion rate YoY
Revenue during holiday peak season
Cost of sale YoY
Sony strove to continually improve its ecommerce campaign performance and efficiency – using the most innovative methods to drive sales and revenue while reducing its cost of sales – especially during the competitive holiday season.
Sony’s adaption of the new enhancements made to the Criteo Engine, as well as leveraging key product innovations in mobile and social, enabled their performance to soar and saw their conversion rates more than double YOY, while their cost of sales decreased by 15%.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.