Supplementler.com was established in 2006 and has since grown to be the largest bodybuilding e-commerce retailer in Turkey. It’s superior service, quality, and best price policy are key differentiatng factors in an industry where trust is of the utmost importance.
Supplementler.com’s challenge was to increase Android app revenue, as well as decrease their high uninstall rate.
Supplementler.com met their challenge with Criteo’s mobile in-app solution, App Advertising. With Criteo App Advertising, Supplementler re-engaged Android app users with personalized and relevant ads that encouraged them to revisit and interact with Supplementler’s app. Criteo’s broad reach and sophisticated technology ensured that Supplementler could connect with shoppers wherever they were and entice them with the most engaging offer based on their purchase intent.
How it works:
“Thanks to Criteo’s In-App targeting technology, we are able to retain new app users and encourage existing ones to visit our app more frequently, helping us to more than double our app conversion rate.”
–Emre Fitoloğlu, Marketing Director, Supplementler.com
YoY increase in Android app revenue
Reduction in uninstalls
YoY conversion rate increase