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Challenge

Swiss online retailer, Vedia, had been partnering with Criteo on successful retargeting campaigns since 2014, but wanted to unlock even more sales in additional channels without increasing their marketing spend.

Solution

By enabling Criteo Dynamic Retargeting for Facebook, Vedia was able to leverage Criteo’s proven programmatic technology and reach new shoppers across Facebook properties with personalized recommendations on desktop and mobile.

Outcome

Expanding their Criteo Dynamic Retargeting to include Facebook Dynamic Ads quickly paid off for Vedia with:

  • 15% higher CTR on Facebook
  • 15% more sales across all campaigns
  • 18% lower cost per order
  • 7% lower cost of sale on Facebook
15%

CTR on Facebook

15%

Incremental sales across all campaigns

7%

Cost of sale (COS) on Facebook