How fashion retailer 6thStreet drives high ROI app installs on Black Friday
Singapore-based online fashion retailer Zalora’s mobile app was being downloaded consistently, but they needed a retargeting solution to increase their conversion rates and encourage sustained loyalty among mobile users.
Integrating data from over 1.2 billion monthly users and access to Criteo’s network of 17,500 publishers worldwide, Zalora was able to more effectively deliver a relevant and effective ad experience to their customers based on browsing patterns, location, seasonality, and readiness to purchase. By giving shoppers fewer irrelevant ads and more personalized banners at the right moment — and on the right platforms — Zalora boosted their in-app revenue while optimizing their marketing spend.
Within one year of their partnership with Criteo, Zalora reported overwhelmingly positive results:
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