Better header bidding.

Maximize revenue by directly connecting your premium inventory to our premium demand. Tap into the full potential of our 18,000+ brands and retailers.

What is Direct Bidder for Publishers?

More demand, more revenue.

Retain the full value of every impression we buy – including standard display, native ad units, video, and select ad-blocked impressions – across web and app.

  • Eliminate third party fees
  • Benefit from higher match rates

Why publishers love Direct Bidder

Eliminate intermediaries in the supply chain to get the most value from your ad inventory.

Choose your integration methods

Take advantage of our standalone integration method, or utilize your existing header bidding wrappers through Pre-bid or Index.

Maintain more control

Flexibly configure your ad server, defining the best rules to maximize yield from our high-quality demand through 18,000+ global retail and brand clients.

Earn higher revenues

Get the full value of each impression with a unique CPM that’s inserted into your ad server.

Unlock premium demand

Maximize access to exclusive budgets from the largest advertisers around the globe. Criteo invests $1.3B annually on behalf of our 18,000+ brands and retailers in 100+ countries.

Direct Bidder for App

A fast, lightweight, flexible integration.

App publishers can gain the greatest share of our unique demand with Direct Bidder for App.

Engaging Formats

Serve engaging, hyper-relevant ads that preserve the user experience and yield higher returns across platforms. Our solutions are designed to support the top ad formats — banner, native, and interstitial —across iOS and Android.

App Bidding Tools

Leverage Criteo’s real-time bidding based on how we value the user in the moment across demand sources. This enables our premium demand to compete best and improves efficiency for your ad ops team.

Optimized for Mobile

Choose from multiple selling models and integration options. We provide lightweight solutions that work with existing primary SDKs and are optimized for mobile environments.

What We Offer

Gain transparent access to our unique demand.

Avoid extra fees and enjoy better match rates with quicker response times with Criteo Direct Bidder.

Stop losing revenue

Eliminate third-party fees, hidden costs, and opaque bidding mechanisms for all impressions that Criteo buys directly.

Avoid latency

Connect directly to our proven programmatic platform, delivering lightning-quick responses to more than 120 billion requests per day.

Improve match rates

Recognize more users across environments in a safe and compliant manner, which allows you to avoid identity loss and capture more spend.

Maneuver around ad blockers

Recover ad-blocked impressions with our ability to serve Acceptable Ads.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

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