This article shares the main data from Criteo's 2016 Prime Day research saying that major ecommerce sites gained at all phases of the conversion funnel and affirming that "Amazon Prime Day serves as a rising tide that lifts all retail boats".
In an article about how Emmanual Marcon wants to make France a world leader in technology, France is listed as the third-largest player in terms of VC funding into start-ups, and as Europe's third largest economy partly because of billion dollar start-ups like BlaBlaCar and Criteo.
In a look at Amazon's acquisition of Whole Foods and Wal-Mart acquisition of Bonobos, Criteo's EVP, Brand Solutions John Roswech tells AdExchanger, the real story is "the impact this has on brands, which are in a position to be disintermediated from that retail position that’s defined the past century or so for their products."
In a story about how the buzzword header bidding came to be, Paul Bannister, Co-founder, CafeMedia, shares that he has "a spec doc from Criteo where it was called “real time advertising targeting."
Participants in Criteo's Trade Marketing in Transition study noted that the biggest trade advertising challenges in need of improvement are measurement/attribution and trackability.
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