\r\nAmong the age groups, Gen Z consumers have the highest propensity to spend more in physical stores than they did last year. Half of Gen Zers say they'll increase their spending in-store for the holiday season, compared to 40% of Millennials, 34% of Gen X, and 35% of Boomers.\r\n\r\n $\"Chart.\"$ \r\n

Holiday Shopping Trend #3: Experience will drive in-store shopping.

\r\nMost consumers say the experience of shopping in-store is why they’ll look for gifts offline this year. However, this trend is more pronounced among Gen Z consumers (76%) than in other age groups: 68% of Millennials, 65% of Gen Xers, and 68% of Boomers.\r\n\r\nMeanwhile, close to 6 in 10 Boomers (59%) say they plan to shop in-store because it allows them to see and touch products, but this factor doesn't resonate as much among other age groups.\r\n\r\nBoomers are also more likely than other age groups to want to support local businesses through in-store shopping.\r\n\r\n $\"Chart.\"$ \r\n\r\n $\"Chart.\"$ \r\n

Explore trends in every country:

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Holiday Trend #4: Convenience drives online shopping.

\r\nWhen asked why they plan to shop for gifts online, consumers overwhelmingly say they do so because it saves time (68%).\r\n\r\nYounger consumers also believe they will find better prices online: More than half of Gen Zers (56%) and Millennials (54%) say they plan to shop for gifts online because this is where they expect to find better deals—compared to only 40% of Boomers.\r\n\r\nBoomers have a higher propensity to buy gifts online because they get good ideas there or because it allows them to purchase immediately.\r\n\r\n $\"Chart.\"$ \r\n\r\n $\"Chart.\"$ \r\n

Holiday Trend #5: Gift discovery starts in stores, on search engines, and on retail websites.

\r\nThe largest number of consumers plan to start looking for gifts in physical stores (46%), followed by search engines (45%), retail websites or apps (31%) and brand sites or apps (25%).\r\n\r\nOur survey shows that retailers are a key source of inspiration for holiday shoppers: More than 7 in 10 respondents will start gift shopping at a retail touchpoint (physical stores, retail sites, or brand sites).\r\n\r\n $\"Chart.\"$ \r\n

Explore trends in every country:

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\r\nAt a time when consumers are driving shifts in global commerce, marketers need to take a new approach for the new seasonal shopper.\r\n\r\nGet three steps to renew your seasonal ad strategy inside The 2021 Holiday Commerce Report. Download your copy below and reach out to your Criteo contact to start building your campaigns.\r\n\r\n¹Criteo Global Data, 10 days between December 4-13, 2020 compared with December 6-15, 2019.\r\n²Criteo's Consumer Sentiment Index Survey, September 2021, Global (US, UK, France, Germany, Italy, Spain, Japan, South Korea, Australia), n=3,972. Base: respondents saying they typically purchase presents for the holiday season.", "@sameAs": null, "worksFor": { "@type": "Organization", "@id": "https://www.criteo.com/#organization", "name": "Criteo" }, "@image": { "@type": "ImageObject", "@id": "https://www.criteo.com/blog/2021-holiday-consumer-shopping-trends/#personImage", "caption": "How Consumers Will Shop in the 2021 Holiday Season" } }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.criteo.com/blog/author/triciacarr/#primaryimage", "url": "https://www.criteo.com/wp-content/uploads/2021/09/21-Criteo-Holiday-Blog-Image_Blog-Image-2.png", "contentUrl": "https://www.criteo.com/wp-content/uploads/2021/09/21-Criteo-Holiday-Blog-Image_Blog-Image-2.png", "width": 1200, "height": 650 }, { "@type": "BreadcrumbList", "@id": "https://www.criteo.com/blog/author/triciacarr/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.criteo.com/" }, { "@type": "ListItem", "position": 2, "name": "Archives for Tricia Carr" } ] }, { "@type": "WebSite", "@id": "https://www.criteo.com/#website", "url": "https://www.criteo.com/", "name": "Criteo", "description": "", "publisher": { "@id": "https://www.criteo.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.criteo.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://www.criteo.com/#organization", "name": "Criteo", "alternateName": "Criteo corp", "url": "https://www.criteo.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.criteo.com/#/schema/logo/image/", "url": "https://www.criteo.com/wp-content/uploads/2023/02/criteo-logo-orange.svg", "contentUrl": "https://www.criteo.com/wp-content/uploads/2023/02/criteo-logo-orange.svg", "width": 118, "height": 24, "caption": "Criteo" }, "image": { "@id": "https://www.criteo.com/#/schema/logo/image/" } }, { "@type": "Person", "@id": "https://www.criteo.com/#/schema/person/4f1a13f4b8d26464c1eee9ccb77bcd33", "name": "Tricia Carr", "image": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.criteo.com/#/schema/person/image/22ad7943b8bbd25de73181bb974bbc61", "url": "https://www.criteo.com/wp-content/uploads/2019/01/tricia-carr-headshot-sq-400-96x96.png", "contentUrl": "https://www.criteo.com/wp-content/uploads/2019/01/tricia-carr-headshot-sq-400-96x96.png", "caption": "Tricia Carr" }, "description": "Tricia is a writer and editor obsessed with learning new things. She's written about everything from retail trends and marketing technology to cocktails and vegan food. When she's not creating content, she's probably getting lost in New York or cooking breakfast food.", "mainEntityOfPage": { "@id": "https://www.criteo.com/blog/author/triciacarr/" } } ] }

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Tricia Carr

Tricia is a writer and editor obsessed with learning new things. She's written about everything from retail trends and marketing technology to cocktails and vegan food. When she's not creating content, she's probably getting lost in New York or cooking breakfast food.