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\r\nOnline video ads outside of CTV and OTT environments include in-stream (within content such as YouTube videos) and outstream (outside of video players) on the web, mobile web, and mobile apps. Though these ads tend to be skippable, the formats are highly engaging and can highlight a branding campaign, popular products, or certain product categories. \r\n

Consideration

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\r\nVideo in display ads for driving consideration objectives combine video and products to help consumers get to know your brand better. These rich media ads can include interactive features like scroll, search and email signup.\r\n\r\nConsideration ad formats should drive interest from people who were exposed to your awareness video ads and provide a cohesive message for new customers. These ads can also drive existing customers to explore a wider range of your products or services.\r\n

Conversion

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\r\nVideo in display ads for conversion feature video assets in dynamic product recommendation ads to drive customer acquisition and sales while maximizing the reach of video content. These ads are delivered to new and existing customers who recently browsed your website.\r\n\r\nOLV ads are one of the solutions that marketers must invest in this year to be ready for the future of advertising. Is your video advertising strategy ready?\r\n\r\n1Limelight’s State of Online Video 2020, Global, n=5,000; responses from consumers who watch one hour or more of online video content each week.\r\n\r\n2Criteo COVID-19 Impact on Marketing Survey, Global, October 2020, n=1,039", "@sameAs": null, "worksFor": { "@type": "Organization", "@id": "https://www.criteo.com/#organization", "name": "Criteo" }, "@image": { "@type": "ImageObject", "@id": "https://www.criteo.com/blog/online-video-advertising-guide/#personImage", "caption": "Online Video Advertising Guide: How to Use Video to Drive Business Results" } }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.criteo.com/blog/author/triciacarr/page/2/#primaryimage", "url": "https://www.criteo.com/wp-content/uploads/2021/04/Digital-Advertising-Manual-Blog-4.jpg", "contentUrl": "https://www.criteo.com/wp-content/uploads/2021/04/Digital-Advertising-Manual-Blog-4.jpg", "width": 1201, "height": 674, "caption": "Two people looking at a smartphone." }, { "@type": "BreadcrumbList", "@id": "https://www.criteo.com/blog/author/triciacarr/page/2/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.criteo.com/" }, { "@type": "ListItem", "position": 2, "name": "Archives for Tricia Carr" } ] }, { "@type": "WebSite", "@id": "https://www.criteo.com/#website", "url": "https://www.criteo.com/", "name": "Criteo", "description": "", "publisher": { "@id": "https://www.criteo.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.criteo.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://www.criteo.com/#organization", "name": "Criteo", "alternateName": "Criteo corp", "url": "https://www.criteo.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.criteo.com/#/schema/logo/image/", "url": "https://www.criteo.com/wp-content/uploads/2023/02/criteo-logo-orange.svg", "contentUrl": "https://www.criteo.com/wp-content/uploads/2023/02/criteo-logo-orange.svg", "width": 118, "height": 24, "caption": "Criteo" }, "image": { "@id": "https://www.criteo.com/#/schema/logo/image/" } }, { "@type": "Person", "@id": "https://www.criteo.com/#/schema/person/4f1a13f4b8d26464c1eee9ccb77bcd33", "name": "Tricia Carr", "image": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://www.criteo.com/#/schema/person/image/22ad7943b8bbd25de73181bb974bbc61", "url": "https://www.criteo.com/wp-content/uploads/2019/01/tricia-carr-headshot-sq-400-96x96.png", "contentUrl": "https://www.criteo.com/wp-content/uploads/2019/01/tricia-carr-headshot-sq-400-96x96.png", "caption": "Tricia Carr" }, "description": "Tricia is a writer and editor obsessed with learning new things. She's written about everything from retail trends and marketing technology to cocktails and vegan food. When she's not creating content, she's probably getting lost in New York or cooking breakfast food.", "mainEntityOfPage": { "@id": "https://www.criteo.com/blog/author/triciacarr/" } } ] }
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Tricia Carr

Tricia is a writer and editor obsessed with learning new things. She's written about everything from retail trends and marketing technology to cocktails and vegan food. When she's not creating content, she's probably getting lost in New York or cooking breakfast food.

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