Sherry Smith

Sherry Smith is President of Retail Media at Criteo, where she leads the company’s global retail media strategy, advancing scalable monetization solutions powered by AI-driven technology. A true pioneer in retail media, she joined Criteo in June 2020 after serving as Chief Executive Officer of Triad Retail Media, GroupM’s retail media specialist company. Since then, she’s played a key role in establishing Criteo as a global leader in retail media.

With over 20 years of experience, Sherry has led transformative digital and promotional initiatives for major retailers and brands including Walmart, Sam’s Club, Target, Kroger, CVS, General Mills, Nestlé, and Kraft. Her strategic approach empowers retailers and marketplaces to unlock the full potential of their first-party data and scale high-performing media businesses, while driving measurable growth for brands and agencies.

Sherry received a B.A. in speech communication and organizational management from Fullerton University in California.