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Travel

Scale your campaigns at the speed of commerce

Go from browsing to booking faster with Criteo’s full-funnel advertising solutions. Connect with travelers at every step, from searching for flights to booking dream experiences.

With Criteo, the sky’s the limit.

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The fast lane to overcoming travel challenges

Challenge 1

Flexibility, value, and relevance are deal-breakers

Problem
Today’s travelers want free cancellations, easy rebooking, and a price that feels like a steal.
Solution
Lead with transparent prices, flexible policies, and personalized perks that match each traveler’s budget and timing.
How Criteo helps
Our Commerce Audiences let brands segment users by spending patterns, loyalty tiers, and even pinpoint those looking for that big “treat yourself” moment.
Challenge 2

Regional timing refuses to play nice

Problem
Europeans lock in their summer trips months out, while US travelers check flights on a Wednesday and take off on Friday.
Solution
Match every market’s tempo. When the timing is just right, hitting that ‘book’ button is much more friction‑free.
How Criteo helps
Criteo’s AI identifies each region’s prime booking window, then targets ads to reach planners and impulse buyers just where they are.
Challenge 3

Browsing is endless (but bookings are blink-and-you-miss-it)

Problem
Research marathons are the new normal. Travelers hop across devices, add five resorts to their favorites, then—all too often—disappear forever.
Solution
Stay visible from first search to final booking. Serve up live price drops, room updates, and gentle nudges wherever they scroll.
How Criteo helps
Criteo refreshes pricing with every click, retargeting across devices so your brand stays top-of-mind until they book.
OUR PLATFORM

Tech that’s ready for takeoff

Commerce Audiences Commerce Audiences
Personalization Personalization
Full-funnel travel advertising Full-funnel travel advertising

Find travelers when they’re in the booking mood

Not all travelers are the same, and neither are their booking habits.

 

That’s why we use AI and real-time commerce signals to build hyper-relevant travel audiences. Whether they’re dreaming, planning, or ready to book, we help you reach them with the right message at the right time.

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Over 100 segments built on real traveler behaviors

Connect with travel lovers, deal seekers, and more based on real browsing and booking behaviors. Or get strategic with segments like wedding planners or outdoor enthusiasts.

Let AI do the heavy lifting

Scale your reach with prospecting and lookalike audiences built from thousands of intent signals. Focus on acquisition, awareness, or both.

Build your ideal audience

Easily combine travel interests and behaviors to create the perfect segment for your campaign with Audience Builder.

Get the inside track on travel advertising

How are travelers booking in 2025? Get more insights from our Winter Travel Pulse report.
December browsers are Q1 bookers
Travelers who browsed but didn’t book in December are four times more likely to convert in Q1, giving travel advertisers a prime retargeting window to turn interest into itineraries.
Sun seekers bring the big carts
Travelers heading to warm destinations spend significantly more across retail categories than their cold-weather counterparts. A perfect cue for smart cross-sell plays.
Last-minute travel is on the rise
Fewer travelers are planning ahead, with a growing share in the US and Europe booking their most recent trip just 2 weeks or less before departure. Stay agile and keep those last-minute offers ready.

Jet past the competition with Criteo

Download the 2025 Winter Travel Pulse report, built on real-world sales and traffic data from our global brand and retail partners.

3 top tips for travel companies
1. Passports are up, and so is opportunity.
An additional 2 million US passports were issued between 2023 and 2024, coinciding with a robust US economy. For travel brands, the US market is now a prime growth opportunity.
2. Travelers are all about experiences.
Travelers are all about spending their time and budget on activities. With Criteo's Destination-Based Audience targeting, you can reach them with personalized ads that spotlight tours and experiences.
3. Bargain-hunters refuse to settle.
With costs climbing, travelers are visiting three or more booking sites before locking anything in. Staying top of mind is the name of the game if you want to win the booking—and not lose them to the next best deal.

Top travel brands are going places with Criteo

Discover why 17,000+ global clients trust Criteo as their preferred partner.

TUI boosts revenue among early-bird travelers with Criteo and Tealium
+40%
ROAS
TUI boosts revenue among early-bird travelers with Criteo and Tealium
Travel
+40%
ROAS
+10%
Revenue
-60%
CPC
ITAKA drives 5x ROAS by reaching high-intent travelers across web, app, and Meta
5x
Return on ad spend
ITAKA drives 5x ROAS by reaching high-intent travelers across web, app, and Meta
Travel
5x
Return on ad spend
4.9x
Click-through rate
RedDoorz boosts bookings while reducing cost per installs with Commerce Growth
39.33%
Lower cost per install compared to other channels
RedDoorz boosts bookings while reducing cost per installs with Commerce Growth
Travel
39.33%
Lower cost per install compared to other channels
16.9%
Lower cost per booking compared to other channels
<1%
Fraud rate
FAQs

Got questions? We've got answers.

What is travel advertising?

Travel advertising uses data and creative storytelling to connect with potential travelers at every step of their journey—from inspiration to booking.

It could be a display ad for a beachfront resort or a video showcasing hidden gems. By appearing where (and when) travelers are researching trips, brands can capture more bookings and build brand awareness.

We know Criteo is a go-to platform for retailers and brands. How do you help travel businesses?

We’ve built specialized travel solutions, complete with a dedicated algorithm that factors in signals like check-in and check-out dates. This means we can serve precisely targeted ads that reach travelers when they’re most likely to book.

Which advertising strategies work best for travel brands?

A full-funnel approach—covering acquisition, retention, and retargeting—helps travel brands reach new customers, keep them engaged, and bring them back to book again.

Attract fresh audiences with eye-catching ads that highlight what makes your destinations memorable. Keep those travelers hooked with personalized offers and loyalty incentives. Finally, re-engage visitors who browsed without booking by reminding them of the trip they almost took.

Why does travel and tourism need advertising?

The travel space is crowded, and travelers bounce between multiple sites and devices hunting for the best deals. Advertising helps keep your brand visible and relevant across the journey.

With Criteo’s AI engine, you can target the right traveler at every step of the funnel—turning scattered booking behavior into a predictable (and profitable) path. That means more efficient spend, stronger performance, and serious potential to hit your goals.

What are some best practices for digital advertising in tourism?

Combine your first-party data with Criteo’s AI to deliver pinpoint accurate ads everywhere travelers scroll—display, video, social, you name it—with always-on strategies that keep you in play before, during, and after the trip.

Want to spark wanderlust early? Blend your high-value audiences with premium, context-rich inventory so your brand pops up right when they’re skimming inspiration sites and dream itineraries. Then personalize every message to intent, location, and timing, wrap it in creatives that turns heads, and stay sharp on seasonality.

Track ROAS, conversions, and engagement as you go, tweak the mix, and watch performance climb.

Board the fast track to growth with Criteo

Looking to watch your engagement bloom and give your sales a lift?