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Commerce Max

Retail media made easy

Plan, buy, and measure ads across hundreds of retailers and premium publishers—all from one place. No more juggling platforms or trying to compare apples to oranges. This is retail media, made easy.

Trusted by 17,000+ advertisers globally

FEATURES

Win more moments with more campaign types

Sponsored Products

Sponsored Products

Onsite Display & Video

Onsite Display & Video

Offsite Display & Video

Offsite Display & Video

Boost sales and your share of the digital shelf

Powered by advanced AI machine learning, sponsored products campaigns deliver the right product to the right shopper at the right time on relevant search, category, and product detail pages.

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Auction Model

Campaigns operate on a first-price auction with a cost-per-click (CPC) model. Advertisers set bids for shopper engagement and compete for ad placements.

Seamless Integration

Onsite Sponsored Products align with retailers’ site and app designs, ensuring a consistent shopping experience.

Native Ad Units

Ads feature sponsored SKUs that blend naturally with organic content, using product images directly from the retailer’s site for accuracy and trust.

Maximize consideration while driving sales

Influence and engage shoppers at the point of purchase through custom display and video ad formats and target shoppers across a retailer’s site based on real-time browsing and search behavior.

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CPM Model

Campaigns run on a cost-per-impression (CPM) basis and can be purchased on a sponsorship, reserved, or auction basis.

Proprietary Commerce Display (CD) Ads

Combine your brand assets with retail-specific features, such as add to cart and product availability to boost shopper engagement.

Standard Display Ads

A selection of responsive ads, either IAB standard or custom and animated or .gif that showcase your brand assets.

Tell your brand story and boost awareness

Inspire purchases and increase brand awareness by reaching customizable retailer audiences across the open internet. Deliver impactful display and video ads that drive shoppers back to the retailer’s website or app for further engagement.

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Audience Reach

Target customizable audiences using retailer first-party data across the open web, ensuring precise targeting and broader exposure.

Offsite Display Campaign

Use personalized display ads to highlight brand and product messaging and build awareness and consideration across the open internet.

Offsite Video Campaign

Engage with video content to inspire purchases and foster brand affinity, utilizing existing video assets for seamless deployment.

Why Commerce Max?

Beat Fragmentation

Access hundreds of retailers and publishers, onsite and offsite inventory, and standardized measurement in a single unified platform.

Take a Product-centric Approach

Implement multi-retailer, SKU-based campaigns with SKU-centric audience targeting and SKU-level reporting from retailer data.

Activate at Scale

Manage, target, and measure retailer first-party audiences, plan holistically across retailer and open web supply, and customize strategies to increase SOV.

Drive Performance

Deliver omnichannel performance with data-driven personalization, real-time SKU-level measurement, and transparent product insights.

See the results we helped
others achieve

Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.

HP levels up revenue per user 10X with Costco data and Criteo’s new Offsite Revenue Optimizer

855%

Uplift in conversion rate for users exposed to both onsite and offsite ads

HP levels up revenue per user 10X with Costco data and Criteo’s new Offsite Revenue Optimizer

Consumer Electronics

855%

Uplift in conversion rate for users exposed to both onsite and offsite ads

1054%

Uplift in revenue per user for those exposed to onsite and offsite ads

58%

Increase in click-through rate for users exposed to onsite and offsite ads

L’Oréal’s integrated onsite and offsite retail media triumph drives 92% uplift in revenue per user for YSL Beauty

+27%

Onsite CTR uplift

L’Oréal’s integrated onsite and offsite retail media triumph drives 92% uplift in revenue per user for YSL Beauty

Beauty & Wellness

+27%

Onsite CTR uplift

+92%

Revenue per user uplift

+14%

Conversion Rate

Danone, Wavemaker, and ASDA earn 41% new to brand shoppers with Commerce Max

+41%

New to brand shoppers

Danone, Wavemaker, and ASDA earn 41% new to brand shoppers with Commerce Max

Food and Drinks

+41%

New to brand shoppers

+147%

Conversion rate

+223%

Revenue per user

Big names, big opportunities

These are just some of the retailers and brands already taking advantage of Commerce Max:

Commerce Max Insights

Learn more about Commerce Max

Explore the latest updates, expert insights, and smart learning tools to stay ahead.

Help Center

What's new?

Find the latest updates and feature releases we've made to improve your experience.

Learn more

Get started

API support

The Criteo Retail Media API helps you unlock a range of possibilities to help you enhance your media performance from any platform.

Learn more

Learning

Commerce Academy

Level up your skills by pursuing industry-recognized certifications and courses in programmatic, retail media, and other advertising verticals to stay ahead in the ever-evolving commerce landscape.

Learn more

Explore our extensive collection of resources at our Resource Center.

Discover retail media simplicity

Simplify how you plan, buy, and measure retail media—all in one place.

FAQ’s

Got questions? We've got answers.

How does Criteo keep my data secure?

Criteo adopts a privacy-safe approach and has retailer controls in place safeguarding the use of Retailer 1P data.

We will always:

Opt retailers out of Criteo Commerce Data Co-Op unless there is specific agreement otherwise
Collect only the data that is required to deliver our service and make sure we seek consent
Minimize data retention
Honor op-outs that are aligned with industry initiatives

We never:

Record directly identifying information
Use or store your audience data for any other purpose
Impact your intellectual property with respect to customer data
Resell your data to anyone (retailers or 1st/3rd party)
Collect or track any user data without consent

How do I get started buying retail media?

If you have SKUs available on one of our 225+ retailers then it’s simple! Reach out and we’ll get your account set up quickly. Once the account is live and the funds are added to the account, you’ll be able to launch a campaign and be live on a retailer site in minutes.

Are we able to connect to our preferred API partner?

Yes all information surrounding what is available and how to connect can be found here.

Which retailers are available to run ad campaigns with?

We are live on 225+ retailers globally, including most of the largest retailers. Reach out today to get the full list from an Account Strategist today!

If I manage multiple brands, can they all be managed from the same account?

Yes! You have the option of having one account per brand or having them combined in one centralized account.

Are you able to manage my campaigns for me?

Yes! We have a full Campaign Management team ready to support your campaigns and ensure you meet your performance goals.

What data is available to me and on what cadence?

We have a wide variety of reporting available directly within Commerce Max that is updated in near-real time. To name a few: Cap Out reporting, Win rate, New to Brand, full funnel reporting, and transaction logs.

Who and how are minimum CPC bids set?

Retailers set the minimum CPCs for each category.

Can I build my own audiences and creatives?

Yes! Within Commerce Max we have audience and creative builders available to support your onsite display and offsite display campaigns.

Do you design my sponsored product creatives for me?

No, the creative used for sponsored products is directly from what the retailer has as the organic listing.