Don’t just place your ads on pages based on keywords. Use the only solution that enhances contextual targeting with first-party commerce data to focus your ads on the places that will have the most impact. Welcome to the next level of contextual targeting.
First, our semantic analysis technology looks at traditional contextual signals like URL, category level, text, and images to understand the contextual relevancy of each page.
Then, we analyze your first-party data of existing online shoppers to understand what and where they were browsing that led them to purchase a specific product. Using this insight, Criteo’s technology builds product affinity scores between your shoppers’ interests and these URLs
Finally, we combine the contextual relevancy of a page with the product affinity scores from your first-party data to build lookalike audiences that are similar to your best customers and deliver them display ads featuring relevant product recommendations.
Our massive commerce data set, combined with your own first-party data and contextual signals provides a cookie-free way to build lookalike audiences.
Use product interest signals and affinity scores to zero in on the contextual categories and URLs that are more likely to drive a sale or signup.
Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.