Criteo Shopper Graph

Use data to drive performance.

As the world’s largest open shopper data set, Criteo Shopper Graph boosts campaign sales, product visibility, and profits by harnessing the collective power of tens of thousands of actively participating advertisers, brands, and retailers.

Understand your shopper and deliver incredible results.

Granular shopper data fuels Criteo’s ad solutions. By taking three key types of shopper data — identity, interest, and measurement — and putting them all together, our products continuously know what shoppers want.

Identity Data

Connects shoppers and their devices, apps, and online/offline environments.

Interest Data

Links shopper interest to your product catalog.

Measurement Data

Provides an understanding of sales and conversions across our network of retailers.

Unify cross-device and online/offline data for the most impact.

Purpose-built for performance, pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop and 10,000+ websites worldwide that continuously share their data with us.

By choosing to participate, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.

With Criteo Shopper Graph You Can:

Unify the omnichannel shopping journey

Get access to fresh, granular, shopping data, based on more than 35 billion daily historic browsing and transaction events from nearly 3/4 of the world's online shoppers.

Drive higher engagement and greater spend

Effectively re-engage and convert shoppers based on a deep understanding of their interest in products across your catalog, driven by the analysis of over 120 shopping signals.

Track brand-funded campaign sales

View detailed attribution reporting for sales at the SKU, audience, and placement level across retailers in the Criteo Sponsored Products Exchange.

How Criteo Shopper
Graph Works For You

Ensure accurate cross-device and online/offline targeting with identity graph

Criteo’s global and continuously growing identity graph connects online and offline shopper ids across devices, browsers, apps, and environments for a more holistic view of each individual.

Acquire high value customers through our shopper interest map

Criteo’s interest map connects a shoppers’ historical browsing and transaction patterns to product, category, and brand identifiers so you can zero in on the shoppers most interested in your catalog

Enhance your marketing and measurement activities

Easily access your shoppers’ privacy-safe identity graph at no additional cost to enable other marketing and measurement activities, such as analytics, attribution, or online content personalization.

Safeguard shopper privacy

Rest assured that customer privacy and data security are maintained with robust data collection, retention, and opt-out practices, complying with privacy regulations across the world.

Explained: How the Criteo Engine Uses Data
Criteo Ad Tech Explained: Learn about the workings of Criteo's cutting-edge technology

How Criteo Shopper Graph
Powers our Products.

Criteo Dynamic Retargeting

Granular shopper data allows Criteo Dynamic Retargeting to tailor ads, bids, and product recommendations that drive maximum results.

Criteo Sponsored Products

A full-picture view of individual shopping habits enables Criteo Sponsored Products to connect the right items to the highest intent shoppers, all within the ecommerce experience.

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