Retail Media

Powering the retail ecosystem with the world’s leading brands and retailers.

Retail Media empowers brands, agencies, and retailers to work better together to sell more products.

Retail Media

Powering the retail ecosystem with the world’s leading brands and retailers.

Retail Media empowers brands, agencies, and retailers to work better together to sell more products.

What is Retail Media?

An innovative way to
advertise on the digital shelf

Retail Media reaches consumers at the digital point-of-sale with brand-funded ads on retailer or ecommerce marketplace sites. With Retail Media by Criteo:

  • Brands get more relevant ways to promote products
  • Retailers add a new revenue stream

A Retail Media Moment with Wavemaker

The “buy now, anywhere” mentality of shoppers is a key driver behind the accelerated growth of retail media.

A Retail Media Moment with Reprise Digital

Ecommerce and retail media aren’t only for driving conversions — they also drive upper-funnel brand and product awareness.

A Retail Media Moment with Tinuiti

When a seamless online shopping experience converges with actionable data, that’s when you see the rise of Retail Media.
Why it Matters

A modern solution for a new retail landscape

Retail media meets the evolving needs of brands and retailers, providing enhanced ways to collaborate, target, and implement data-driven strategies.
Now is the moment for retail media

With consumers purchasing online more than ever, brands and retailers need tools to help them take advantage of shifting shopper behaviors and trends. With Retail Media by Criteo they can:

  • Adapt to the online shopping surge
  • Advertise without relying on third-party cookies
  • Increase focus on performance, spend, and sales

See latest blog content

Explosion in Ecommerce Fuels the Need

Retail media has been given a shot of adrenaline, accelerating its growth and catapulting it to the top of brands’ budgets.

Retail Sites Are Becoming Trusted Channels

Why brands are shifting their advertising budgets from social walled gardens to retailer sites

First-Party Data Makes Retail Media a Future-Proof Strategy

Retail media is the obvious choice for brands looking for a viable alternative for today and after 3P cookies are gone

Kantar’s State of Ecommerce 2021 Report

4 Retail Media Insights to Know now
How it Works

The Criteo Retail Media Platform

Our technology is purpose-built to enhance the partnership between retailers and brands to deliver more product sales and more value for all.

All-in-One Solution

Buy and sell retail media with ease with an end-to-end, self-service platform.

  • Full campaign control for brands
  • Inventory & data control for retailers
  • Seamless experience for shoppers

Full-Funnel Campaigns

Reach consumers at all stages of their journey with a variety of ad formats, targeting options, and pricing models.

  • Sponsored product ads
  • On-site display ads
  • Off-site display ads

Holistic Reporting

Break down data silos for a complete view of performance and connect campaigns directly to sales.

  • Retailer-by-retailer performance
  • SKU-level online and offline sales data
  • Real-time reporting

AI Optimization

Improve experiences and results with the power of AI.

  • Analyze cross-retailer consumer journeys
  • Deliver contextually relevant ads
  • Identify quality, in-market shoppers

Harness the power of retail media.

If you’re a retailer looking to increase ad revenue or a brand that wants more product visibility and sales, our Retail Media Platform has all the tools you need to succeed.

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