To drive more conversions, you need to look beyond conversions

Though it might seem counterintuitive, one of the best ways to drive conversions is not to focus on conversions at all.
Updated on April 4, 2024

Looking for more conversions? You can’t get more out unless you put more in.

The usual course of action to increase conversions is to go after the “low hanging fruit”: site visitors and existing customers. While this is a highly efficient and effective approach, it’s limited by the amount of traffic and customers you have to start with. Once you start filtering out those who didn’t opt in/allow cookies and those you’ve already contacted, the pool of people that you can engage begins to get very small, very fast.

Though it might seem counterintuitive, one of the best ways to drive conversions is not to focus on conversions at all. Instead, increase your conversion opportunities with an acquisition campaign that can bring in a steady stream of prospects.

The key to making this strategy pay off is to use a solution that doesn’t just attract anyone to your business, but that brings high-intent consumers who are highly likely to make a purchase from you. Criteo Commerce Growth’s AI-powered audience modeling tech finds in-market shoppers who are a good fit for your business and who are ready to interact with you, using data and insights from millions of shoppers and billions of dollars of transactions. It identifies the right people based on a deep understanding of shopper behavior and intent that goes beyond demographics, likes, or searches.

The same AI technology will engage both new prospects and existing customers exactly when they are most ready and willing to receive your message. This enables you to continuously acquire and retain your best customers, without any extra effort on your part.

Win new customers who quickly become high-value customers, who then inform bigger and better acquisition audiences, while machine learning constantly works to maximize returns without maxing out your team. From video and CTV to omnichannel, Commerce Growth’s performance roots ensure efficient acquisition and retention with the ability to prove the value of every dollar spent. The only thing you need to do is turn it on. To learn more, talk to a Criteo expert.

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Ann Pyle

Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency ...

Senior Manager Global Content

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