Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.
Forrester analyst Joanna O’Connell published a report titled “Now Tech: Omnichannel Media Management, Q2 2019, Tools And Technology: The Omnichannel Advertising Playbook on the 14th June 2019 with co-authors Brigitte Majewski, David Novitzky and Christine Turley.
Industry analyst Karsten Weide, Program VP, Media and Entertainment at IDC (@KarstenW), dissected a recent industry analyst briefing with Criteo CEO JB Rudelle into an IDC Link: Criteo Positions Itself As Platform – Goes Up-Funnel, Doubles Down On Retail Solutions (10th May 2019, #lcUS45068519).
In this Expert View report published by teknowlogy | PAC, Criteo is cited as one of the first companies to break ground in creating a retail media solution that enables retailers to become data-driven media businesses.
Read our blog post on this report.
We’ve revisited the topic of Customer Lifetime Value (CLV) to find out how far the measure has progressed in terms of adoption, the challenges marketers are experiencing in making it a functional part of how they gauge customer activity, and what missing elements are preventing it from becoming the default measure of value in the industry.
Criteo is mentioned as a company retailers should partner with, as a “turnkey offering to help commerce companies get set up and mine their first-party data to intelligently showcase ads to different audiences.”
Read also our blog post on this report.