Industry Reports

Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.

Forrester: Retailers, You're the Next Media Moguls

December 5, 2018

Criteo is mentioned as a company retailers should partner with, as a “turnkey offering to help commerce companies get set up and mine their first-party data to intelligently showcase ads to different audiences.”

Read also our blog post on this report.


The Psychology of Shopping in the UK

November 14, 2018

Criteo, in conjunction with Walnut Unlimited and Academic Anthropologist and Semiotician, Dr​.​ Nick Gadsby, reveals the biggest consumer shopping trends that are becoming mainstream market forces in the UK.

GigaOM Voices in AI podcast: Suju Rajan interviewed by Byron Rees...

September 20, 2018

Byron Reese, GigaOM’s publisher, interviews Criteo’s head of research, Suju Rajan, in his Voices in AI podcast series.

IDC: Worldwide Digital Advertising Software Market Shares, 2017

September 18, 2018

IDC analyst Karsten Weide published a report sizing the Worldwide Digital Advertising Software Market Shares. Criteo is listed as the market share leader for AdTech.

CXP Expert View: AI as an ideal means to avoid the pitfalls of ma...

July 31, 2018

CXP Group industry analysts  David Gautier and Olivier Rafal  published a research report analysing how marketing can -and should- leverage artificial intelligence (AI).

Ovum - French ad tech firm Criteo doubles down on AI with €20m in...

July 4, 2018

Following the Criteo AI Lab launch in Paris on the 27th June 2018, Ovum’s Practice Leader for Consumer Technology, Ronan de Renesse published a quick take on the annoucement.

TBR - New Shopper Engagement solutions segment will emerge, reach...

May 14, 2018

In a new report from Technology Business Review, analysts Stuart Williams and Zach Rabel identify and explain a high-growth market segment they call “Shopper Engagement”, estimated to be valued at USD 38 billion by 2021.

TBR - To ensure GDPR compliance, the advertising ecosystem should...

January 30, 2018

In this report, Technology Business Review Inc. analysts Stuart Williams and Zach Rabel summarize the impact of European Union’s General Data Protection Regulation (GDPR) on the digital media ecosystem.

Gartner - How to Apply Artificial Intelligence to Digital Commerc...

November 20, 2017

By 2020, artificial intelligence will be used by at least 60% of organizations for digital commerce. This Gartner report provides actionable insights and recommendations on how marketers can apply AI and machine learning technologies to drive performance.

IDC - Can Machines Be Creative? How Technology is Transforming Ma...

November 20, 2017

In this IDC whitepaper, learn why familiarity with machine learning applications is high amongst marketing executives, but usage is low. While many marketers are aware of the value of the technology, they share a number of perceived risks.