Industry Reports

Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.

[ANALYST REPORT] Gartner - Criteo is Evaluated in the 2019 Gartne...

September 12, 2019

On Thursday, September 12th, 2019, Gartner analysts Andrew Frank, Lizzy Foo Kune and Eric Schmitt released their longawaited Gartner Magic Quadrant for Ad Tech report (G00376328). 

[ANALYST REPORT] Forrester - Now Tech: Omnichannel Media Manageme...

June 17, 2019

Forrester analyst Joanna O’Connell published a report titled “Now Tech: Omnichannel Media Management, Q2 2019, Tools And Technology: The Omnichannel Advertising Playbook on the 14th June 2019 with co-authors Brigitte Majewski, David Novitzky and Christine Turley.

[ANALYST REPORT] 451 Research: Criteo opens up its advertising pl...

June 6, 2019

Senior analyst Scott Denne at industry analyst firm 451 Research, did a deep dive into Criteo’s offerings in a report published on the 22nd May 2019: “Criteo Opens Up Its Advertising Platform.” 

[ANALYST REPORT] IDC: Criteo Positions Itself as a Platform – Goe...

April 23, 2019

Industry analyst Karsten Weide, Program VP, Media and Entertainment at IDC (@KarstenW), dissected a recent industry analyst briefing with Criteo CEO JB Rudelle into an IDC Link: Criteo Positions Itself As Platform – Goes Up-Funnel, Doubles Down On Retail Solutions (10th May 2019, #lcUS45068519).

[ANALYST REPORT] teknowlogy: European retailers should get smarte...

April 4, 2019

In this Expert View report published by teknowlogy | PAC, Criteo is cited as one of the first companies to break ground in creating a retail media solution that enables retailers to become data-driven media businesses 

Read our blog post on this report. 


The state of Customer Lifetime Value 2019

April 4, 2019

We’ve revisited the topic of Customer Lifetime Value (CLV) to find out how far the measure has progressed in terms of adoption, the challenges marketers are experiencing in making it a functional part of how they gauge customer activity, and what missing elements are preventing it from becoming the default measure of value in the industry.


[ANALYST REPORT] Forrester: Retailers, You're the Next Media Mogu...

December 5, 2018

Criteo is mentioned as a company retailers should partner with, as a “turnkey offering to help commerce companies get set up and mine their first-party data to intelligently showcase ads to different audiences.”

Read our blog post on this report.


The Psychology of Shopping in the UK

November 14, 2018

Criteo, in conjunction with Walnut Unlimited and Academic Anthropologist and Semiotician, Dr​.​ Nick Gadsby, reveals the biggest consumer shopping trends that are becoming mainstream market forces in the UK.

GigaOM Voices in AI podcast: Suju Rajan interviewed by Byron Rees...

September 20, 2018

Byron Reese, GigaOM’s publisher, interviews Criteo’s head of research, Suju Rajan, in his Voices in AI podcast series.

[ANALYST REPORT] IDC: Worldwide Digital Advertising Software Mark...

September 18, 2018

IDC analyst Karsten Weide published a report sizing the Worldwide Digital Advertising Software Market Shares. Criteo is listed as the market share leader for AdTech.