Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.
We’ve revisited the topic of Customer Lifetime Value (CLV) to find out how far the measure has progressed in terms of adoption, the challenges marketers are experiencing in making it a functional part of how they gauge customer activity, and what missing elements are preventing it from becoming the default measure of value in the industry.
Criteo is mentioned as a company retailers should partner with, as a “turnkey offering to help commerce companies get set up and mine their first-party data to intelligently showcase ads to different audiences.”
Read also our blog post on this report.
In a new report from Technology Business Review, analysts Stuart Williams and Zach Rabel identify and explain a high-growth market segment they call “Shopper Engagement”, estimated to be valued at USD 38 billion by 2021.
By 2020, artificial intelligence will be used by at least 60% of organizations for digital commerce. This Gartner report provides actionable insights and recommendations on how marketers can apply AI and machine learning technologies to drive performance.