Industry Reports

Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.

Criteo Positions Itself as a Platform – Goes Up-Funnel, Doubles D...

April 23, 2019

Industry analyst Karsten Weide, Program VP, Media and Entertainment at IDC (@KarstenW), dissected a recent industry analyst briefing with Criteo CEO JB Rudelle into an IDC Link: Criteo Positions Itself As Platform – Goes Up-Funnel, Doubles Down On Retail Solutions (10th May 2019, #lcUS45068519).

teknowlogy: European retailers should get smarter than Amazon abo...

April 4, 2019

In this Expert View report published by teknowlogy | PAC, Criteo is cited as one of the first companies to break ground in creating a retail media solution that enables retailers to become data-driven media businesses 

Read our blog post on this report. 


The state of Customer Lifetime Value 2019

April 4, 2019

We’ve revisited the topic of Customer Lifetime Value (CLV) to find out how far the measure has progressed in terms of adoption, the challenges marketers are experiencing in making it a functional part of how they gauge customer activity, and what missing elements are preventing it from becoming the default measure of value in the industry.


Forrester: Retailers, You're the Next Media Moguls

December 5, 2018

Criteo is mentioned as a company retailers should partner with, as a “turnkey offering to help commerce companies get set up and mine their first-party data to intelligently showcase ads to different audiences.”

Read also our blog post on this report.


The Psychology of Shopping in the UK

November 14, 2018

Criteo, in conjunction with Walnut Unlimited and Academic Anthropologist and Semiotician, Dr​.​ Nick Gadsby, reveals the biggest consumer shopping trends that are becoming mainstream market forces in the UK.

GigaOM Voices in AI podcast: Suju Rajan interviewed by Byron Rees...

September 20, 2018

Byron Reese, GigaOM’s publisher, interviews Criteo’s head of research, Suju Rajan, in his Voices in AI podcast series.

IDC: Worldwide Digital Advertising Software Market Shares, 2017

September 18, 2018

IDC analyst Karsten Weide published a report sizing the Worldwide Digital Advertising Software Market Shares. Criteo is listed as the market share leader for AdTech.

CXP Expert View: AI as an ideal means to avoid the pitfalls of ma...

July 31, 2018

CXP Group industry analysts  David Gautier and Olivier Rafal  published a research report analysing how marketing can -and should- leverage artificial intelligence (AI).

Ovum - French ad tech firm Criteo doubles down on AI with €20m in...

July 4, 2018

Following the Criteo AI Lab launch in Paris on the 27th June 2018, Ovum’s Practice Leader for Consumer Technology, Ronan de Renesse published a quick take on the annoucement.

TBR - New Shopper Engagement solutions segment will emerge, reach...

May 14, 2018

In a new report from Technology Business Review, analysts Stuart Williams and Zach Rabel identify and explain a high-growth market segment they call “Shopper Engagement”, estimated to be valued at USD 38 billion by 2021.