Learn about the latest digital marketing trends, new market research, and more with Criteo’s “Conversations in Commerce” webinar series, developed to educate and inspire brands, retailers, and the marketers who support them. Watch our product webinars for a deeper understanding of Criteo’s solutions, and come back often to find out about upcoming live webinars.
The Data Centric Revolution – Part 2
Jaysen Gillespie, VP, Head of Analytics & Data Science at Criteo teams up with Darren Moore, Product Marketing, Measurement Lead at LiveRamp to talk through the current landscape of cross channel ROI and the right methodologies for tracking attribution.
Retargeting can be the online marketer’s best friend. When used strategically, it can be an incredibly effective way to capture more sales. How? It helps re-engage savvy and on-the-fence shoppers. But how exactly does it work, and how can it meet your unique business objectives?
The Data Centric Revolution, Part 1
Jonathan Margulies, Managing Director at Winterberry Group, takes us through Winterberry’s research and addresses the challenges facing marketers today. Gilles Giudicelli, Head of Research at Criteo, discusses data-first companies and the strategies you need to build a data-centric model.
To re-engage lapsed customers and bring them back to buy, you can’t rely on paid display or email campaigns. You need to reach outside of your retargeting cookie pool and leverage your CRM data. Learn how Criteo Audience Match can help you bring back lapsed shoppers.
Nowadays, attention is fragmented across devices and social networks. Budgets are tight and you want to make sure your ads are delivered to the best possible audience. Learn how Criteo Customer Acquisition can help marketers solve for that exact problem.
The New World of Commerce Marketing – Part 3
From data strategy and machine learning to experiential marketing, a commerce marketing strategy is key for any marketing campaign that creates a consistent cross-channel journey. In this webinar, learn how to get started with commerce marketing.
We researched the shopper journey across apps, desktops and mobile, and more across 10+ major regions.
Criteo’s Head of Research, Gilles Giudicelli, presents the findings of the Global Commerce Review and breaks down exactly what they mean for commerce marketing strategies.
This webinar walks you through the findings of a joint study conducted by Forbes Insights and Criteo of 500+ global brand and retail marketing executives, and provides strategies for how retailers and brands can use data to level the commerce playing field.