Criteo Customer
Acquisition


Drive new customer conversions.

Developed specifically for commerce and just recently released, Criteo Customer Acquisition uses powerful machine learning to identify new customers from existing ones based on their shopping patterns, browsing journeys, and individual interests — maximizing sales for you.

How Criteo Customer
Acquisition works for you.


Reach the shoppers most likely to be interested in your products.

Target the right shopper at the right moment. Criteo Customer Acquisition helps you target new customers with the highest propensity to convert, using aggregated and anonymized historic shopping and browsing events.

Drive new customer conversions.

Deliver user-centric, personalized product recommendations. Our machine-learning technology allows you to identify the right product for each shopper by granularly analyzing shopping patterns and product interests.

Maximize your new customer acquisition campaign ROI.

Pay only when shoppers engage with your campaigns. Criteo Customer Acquisition is the only performance-based acquisition solution that uses a transparent, CPC-based, campaign acquisition model.

Start targeting new customers with personalized product recommendations.


Connect with more shoppers.

Reach and target new customers across the 1.4B internet users we see each month and our immense publisher network.

Target shoppers that matter.

Separate new customers from existing ones across all devices, browsers, and apps with Criteo Shopper Graph.

Reach relevant shoppers.

Assign a unique score for each shopper based on their propensity to convert for your products, targeting only those who are most likely to complete a purchase.

Convert more shoppers.

Increase sales with product recommendations tailored for each individual, driving more conversions on your website from new customers.

Webinar: Finding Your Next Best Customer with Criteo Customer Acquisition
Learn more about New Look's results.
6 Strategies to Improve Your Online Acquisition Performance

More Products for Commerce Marketers.

Criteo Dynamic Retargeting

Make the most sales, see an average of 13X ROAS, and bring people back. Just by being where your shoppers need you.

Criteo Audience Match

Accurately target and re-engage more of your customer base with dynamic paid display ads across web, mobile browsers, and apps.

Criteo Sponsored Products

Unlock more revenue through native ads. Our open Commerce Marketing Ecosystem helps connect thousands of brands and retailers directly with shoppers.

Ready to talk? Drop us a line and our team will be in touch.

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