Your valuable inventory. Our unique demand. Maximum results from header bidding.
Criteo Direct Bidder maximizes revenue by directly connecting your premium inventory to our premium demand. That means you retain the full value of every impression we buy — including standard display, native ad units, and select ad-blocked impressions.
Take advantage of our standalone integration method, or utilize your existing header bidding wrappers through Prebid or Index.
Flexibly configure your ad server, defining the best rules to maximize yield from our high-quality demand through 16,000+ global advertisers.
Get the full value of each impression with a unique CPM that’s inserted into your ad server.
Eliminate third-party fees, hidden costs, and opaque bidding mechanisms for all impressions that Criteo buys directly.
Connect directly to our proven programmatic platform, delivering lightning-quick responses to more than 120 billion requests per day.
Directly match users’ cookies in real time and capture more spend from Criteo, which values impressions based on a shopper’s propensity to convert.
Recover ad-blocked impressions with our ability to serve Acceptable Ads.
Criteo’s unmatched technology and scale intelligently matches publishers and advertisers to get better results, so publishers earn higher CPMs.
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