News

In The News November 2, 2016

Criteo is Soaring

Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.

In The News October 25, 2016

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system.

In The News October 25, 2016

Criteo Finally Introduces Predictive Search Platform For Google Shopping

MediaPost highlights the launch of Criteo Predictive Search, which leverages Criteo's core machine learning technology to help support Google Shopping campaigns.

In The News October 25, 2016

Criteo Paves The Way For More Purchase Intent With Predictive Search

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.

In The News October 24, 2016

Criteo New EVP Of Marketing Will Shorten Path To Innovation

Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.

In The News October 22, 2016

Adtech isn’t Dead, it Just Has a Lot of Dead Weight

TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.

In The News October 21, 2016

Marketing to the Smartphonista: A New Generation of Digital Buyers

Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.

In The News October 21, 2016

Criteo Appoints Elie Kanaan as Its Executive Vice President Marketing

Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.

In The News October 11, 2016

Pressing Buy: The State of Mobile Commerce in 5 Charts

In just two years, nearly half of all ecommerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.

In The News October 5, 2016

Criteo And HookLogic CEOs On The Logic Behind The Acquisition | AdExchanger

“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.