Mobile has given a new lease of life to email marketing, and it's too good an opportunity to ignore with messages that are neither well targeted or personalized. That was a point sent home by Sylvain Piquet, VP of strategy for Email at Criteo when we chatted about today's release of its Dynamic Email service. It's essentially an upgrade to the retargeting email service the company already offers. This allows a brand to put their goods back in front of someone whom they didn't recognize, although they browsed without buying, or who looked for products they sell on another publisher's site who has permission to email them with a trusted partner's offer.
New York – May 19, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today introduced Criteo Dynamic Email. Powered by Criteo’s Universal Match technology, this email retargeting solution utilizes unparalleled reach and scale to help marketers significantly increase sales by delivering product recommendations based on previous browsing behavior.
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform. eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.
New Delhi, India – 13 May 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today officially announced the opening of a new office in New Delhi and the appointment of Ajeet Kandachar as Managing Director of India, to lead the business in one of its largest strategic growth markets globally.
Who would have predicted that by 2016, one in three digital retail transactions would take place on a mobile device and that consumers would be turning to apps to buy things like new shoes for same-day delivery? More importantly, what if you could have predicted it? A lot has changed in the past 10 years, so retailers are wondering: what will the next ten years bring? Criteo teamed up with Ovum to take a look at what the landscape will look like in the years ahead, and to predict what’s to come across five key elements in 2026.
Online home furniture retailer Made.com has been trialing its showroom strategy in bricks and mortar stores since 2014, and in that time has seen footfall rates of over 10,000 per month, with the company eventually hoping to use Bluetooth-enabled beacons to enhance customer experience both in-store and online.
London – May 5th, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today reveals that almost half (48.9 percent) of all UK ecommerce transactions now take place on mobile devices, up six percent year-on-year.
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