London – 24th February , 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, is working with leading holiday rental marketplace, HouseTrip, to drive incremental bookings by engaging with potential holidaymakers through tailored emails. In 2015, HouseTrip delivered over two million personalised emails with Criteo’s email solution, experiencing an open rate three times higher than that of traditional travel emails.
IBD recently spoke with Criteo CFO Benoit Fouilland about what it’s like being a Facebook “frenemy” and where the company will direct its efforts and resources this year.
As brands enter 2016 eager to capitalize on today’s tech-savvy, Internet-friendly mobile shoppers, which retailers are going to be the next generation of ecommerce winners? The following article highlights a few secrets to success for building the next e-tailer empire.
New York – February 17, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q4 2015 State of Mobile Commerce Report, which examines mCommerce trends on a quarterly basis and provides insight into online shopping behavior as consumers’ path to purchase continues to evolve. Criteo’s dive into 1.4 billion online transactions finds that four in 10 purchases occur across multiple devices or channels.
Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015. That’s according to Criteo, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales.
As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released today by Criteo.
Apps consume 90% of our smartphone time. They're also increasingly consuming our bank balances. According to new shopping data from Criteo, mobile phones are displacing desktops as the digital shopping medium of choice. They're also increasingly taking the place of physical visits to stores—according to the National Retail Federation, more shoppers polled went online (103 million) than to stores (102 million) over the Thanksgiving/Black Friday weekend.
The results are in, and there is no question about what is happening with mobile retail. According to a new study of 1.4 billion online transactions during fourth quarter 2015 from marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.
Today's consumers are increasingly demanding meaningful, one-to-one experiences with brands, causing personalized marketing to reach tipping point. Moreover, the need for brands to deliver meaningful consumer journeys led to a surge in the adoption of performance advertising. Fortunately, marketers have new tools necessary to execute successful digital strategies. But those new tools present unique obstacles in terms of implementation and integration with existing advertising campaigns like social marketing or paid advertising. To find out how brands this year are investing and succeeding with performance marketing and overcoming its challenges, we commissioned Forrester Consulting to survey just over 150 marketers in the US, UK, France, and Germany.
Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 billion in revenue for the year and surpassing 10,000 clients. Earnings release.