Criteo Direct Bidder: Better Header Bidding


Criteo maximizes revenue for web and app publishers by directly connecting your premium inventory to our premium demand. That means you retain the full value of every impression we buy — including standard display, native ad units, video, and select ad-blocked impressions — across web and app. Eliminate third party fees and benefit from higher match rates to tap into the full potential of Criteo’s 20,000 brands and retailers.

How Direct Bidder Works for You on Web.


Choose your integration methods.

Take advantage of our standalone integration method, or utilize your existing header bidding wrappers through Prebid or Index.

Maintain more control.

Flexibly configure your ad server, defining the best rules to maximize yield from our high-quality demand through 20,000 global retail and brand clients.  

Earn higher revenues.

Get the full value of each impression with a unique CPM that’s inserted into your ad server.

Introducing Direct Bidder for App.

Gain the greatest share of Criteo’s unique demand with a fast, lightweight, flexible integration.

Maximum Yield

Drive more revenue by partnering directly with Criteo. We eliminate intermediaries in the supply chain and you get the most value from your ad inventory.

Premium Demand

Maximize access to exclusive budgets from the largest advertisers around the globe. Criteo invests $1.3B annually on behalf of our 20,000 brands and retailers in nearly 100 countries.

Engaging Formats

Serve engaging, hyper-relevant ads that preserve the user experience and yield higher returns across platforms. Our solutions are designed to support the top ad formats — banner, native, and interstitial —across iOS and Android.

App Bidding Tools

Leverage Criteo’s real-time bidding based on how we value the user in the moment across demand sources. This enables our premium demand to compete best and improves efficiency for your ad ops team.

Optimized for Mobile

Choose from multiple selling models and integration options. We provide lightweight solutions that work with existing primary SDKs and are optimized for mobile environments.

Gain transparent access to our
unique demand.


Stop losing revenue.

Eliminate third-party fees, hidden costs, and opaque bidding mechanisms for all impressions that Criteo buys directly.

Avoid latency.

Connect directly to our proven programmatic platform, delivering lightning-quick responses to more than 120 billion requests per day.

Improve match rates.

Recognize more users across environments in a safe and compliant manner, which allows you to avoid identity loss and capture more spend.

Maneuver around ad blockers.

Recover ad-blocked impressions with our ability to serve Acceptable Ads.

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues
Criteo Direct Bidder Support Announced for Accelerated Mobile Pages
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