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Commerce Grid

Say hello to the world’s first commerce SSP

Commerce Grid harnesses the power of commerce to maximize media owner revenue, amplify advertiser outcomes, and help retailers unlock the true value of their shopper data.

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The supply platform with a little something for everyone

Commerce demand Commerce demand
Supply packages Supply packages
Commerce Audiences Commerce Audiences
Unlock the full value of your inventory

Tap into over $2.2B in annual ad spend from 17,000+ global brands and agencies. Criteo Commerce Grid empowers media owners to run high-performing, commerce-driven campaigns across display, in-app, web, mobile, native, video, and CTV.

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Maximize demand

Eliminate intermediaries in the supply chain to get the most value from your ad inventory.

Earn higher revenues

Avoid third-party fees or opaque bidding processes for all impressions that Criteo buys directly.

Improve match rates

With Criteo’s direct connections more users can be recognized to capture more spend.

Monetization doesn’t have to be rocket science

Exclusive demand

Instant access to exclusive demand from 17,000+ brands, retailers, and agencies.

Commerce Audiences

Enrich your inventory with Commerce Audience segments built with Criteo’s exclusive commerce signals.

Commerce formats

Bridge the gap between media and retail with unique commerce formats to capture incremental demand.

See how Commerce Grid helps our partners win more

Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.

Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic
+52%
Increase in CPMs for addressable inventory
Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic
Other
+52%
Increase in CPMs for addressable inventory
+37%
Incremental requests made addressable
85%
User match rate across Criteo demand
Slate boosts cookieless CPMs by 138% with Criteo’s hashed email solutions
138%
Increased CPMs for Safari traffic
Slate boosts cookieless CPMs by 138% with Criteo’s hashed email solutions
Other
138%
Increased CPMs for Safari traffic
70%
Year-on-year increase in Criteo spend
83%
User match rate across Criteo’s First-Party Media Network
Ellos elevates customer engagement with Commerce Growth
-80%
Cost of sale for Fashion campaign
Ellos elevates customer engagement with Commerce Growth
Apparel and Fashion
-80%
Cost of sale for Fashion campaign
+100
Sales PoP for Fashion campaign
+200
Sales PoP for Underwear campaign

3 ways to work with us

Publishers & Media Owners
Maximize monetization with the only SSP purpose-built for commerce
  • Access unique demand from Criteo's 14K+ commerce advertising partners, via open exchange and via deal IDs.
  • Enrich your supply with unique Commerce Audience data to unlock new ad budgets.
Agencies
Direct access to premium supply plus commerce-powered supply packaging
  • Package Criteo’s exclusive Commerce Audiences with premium supply to be activated through your DSP of choice.
  • Access unique commerce formats on premium publishers to drive better ROAS.
Retailers & Commerce Partners
Effortless audience extension and programmatic monetization tools
  • Bring relevant programmatic monetization on-site with full control and transparency.
  • Make off-site audience reach programs available through any DSP—without the risk of data leaks.

Criteo commerce affinity always-on shopper packages

Reach ready-to-buy shoppers fast with always-on Commerce Affinity deals. We combine SKU-level sales data with live browsing signals to surface high-intent audiences across our premium publisher network.

Commerce Grid Insights

Learn more about Commerce Grid

Trends, strategies, perspectives, and more from our commerce media experts.

Blog
The shifting supply landscape: 5 questions to ask your SSPs
Agencies are rethinking SSP partnerships in favor of transparent, performance-driven supply paths. Here's why.
Read more
Blog
PMP deals: Brand-safe digital advertising made easy
Discover brand-safe, premium ad placements with PMP deals.
Read more
Blog
Beyond the banner: Why commerce content can’t be ignored
Discover how integrating commerce content drives engagement, builds trust, and boosts conversions beyond the banner.
Read more
Explore our extensive collection of resources at our Resource Center.

Ready to discover the power of Commerce Grid?

Connect to the world’s first commerce SSP.

FAQ’s

Got questions? We've got answers.

What sets Criteo's Commerce SSP apart from other SSPs? 

Commerce Grid is the only SSP built to seamlessly connect media owners with commerce advertising budgets at scale. With exclusive access to Criteo’s proprietary shopping intent signals, insights, and unique formats, we empower the entire ecosystem to drive meaningful commerce outcomes:

  • Media Owners: Maximize revenue by monetizing first-party (1P) supply with Criteo’s demand and third-party (3P) DSPs. Build direct sales with Deals of 1P supply using Commerce Audiences, and package 1P audiences with 3P supply in Deals.
  • Agencies: Access curated supply with Criteo’s Commerce Audiences while seamlessly executing buys through existing DSP workflows.
  • Retailers: Expand the reach of first-party data by activating it across offsite inventory in supply packages.

What demand is available on Commerce Grid? 

Commerce Grid connects publishers to programmatic demand from all top DSPs, along with preferred access to Criteo’s first-party demand covering over 17,000 advertisers.

What media formats does Commerce Grid support?

Display, Video, Native, In-App, and CTV.

How do I connect with Commerce Grid?

Media owners can take advantage of our standalone integration method or use existing header bidding wrappers to integrate directly into Commerce Grid. As part of this integration, media owners have direct access to the Commerce Grid user interface and reporting tools.

What demand will this integration enable?

Through a single integration, media owners unlock direct, unique commerce demand from 17,000+ brands, retailers, and agencies sitting behind Criteo’s Commerce Media Platform.

In addition to this direct demand, media owners also tap into premium demand from 60+ third party DSPs plugged directly into Commerce Grid.

What does Criteo do to prevent fraud and protect user experiences?

As one of only six TAG Platinum certified SSPs for fraud and brand safety, Commerce Grid enforces strict ad quality standards to ensure peace of mind. We also deploy third-party ad scanning tools to monitor and manage ad quality in real-time, ensuring your users always receive the best ad experience.

How does Commerce Grid support yield insights and optimizations?

Commerce Grid offers robust testing to value your audiences and maximize yield, in addition to flexible packaging tools to create new revenue opportunities.