Products>Direct Bidder for Publishers

Criteo Direct Bidder:
Better Header Bidding

Your valuable inventory. Our unique demand. Maximum results from header bidding.

Make the most from every impression.

Criteo Direct Bidder maximizes revenue by directly connecting your premium inventory to our premium demand. That means you retain the full value of every impression we buy — including standard display, native ad units, and select ad-blocked impressions.

How Criteo Direct Bidder Works for You.

Choose your integration methods.

Take advantage of our standalone integration method, or utilize your existing header bidding wrappers through Prebid or Index.

Maintain more control.

Flexibly configure your ad server, defining the best rules to maximize yield from our high-quality demand through 17,000+ global retail and brand clients.

Earn higher revenues.

Get the full value of each impression with a unique CPM that’s inserted into your ad server.

Gain transparent access to our
unique demand.

Stop losing revenue.

Eliminate third-party fees, hidden costs, and opaque bidding mechanisms for all impressions that Criteo buys directly.

Avoid latency.

Connect directly to our proven programmatic platform, delivering lightning-quick responses to more than 120 billion requests per day.

Efficiently match shoppers.

Directly match users’ cookies in real time and capture more spend from Criteo, which values impressions based on a shopper’s propensity to convert.

Maneuver around ad blockers.

Recover ad-blocked impressions with our ability to serve Acceptable Ads.

Criteo’s Header Bidding Innovation Maximizes Revenue for All

Webinar On-Demand: Mobile Commerce & Omnichannel Sales in 2018