April 30, 2019
3 Takeaways from Criteo’s Alexander Gösswein about Digital Marketing
Platform
- Commerce Media Platform ⟶ The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Commerce Max For brands & agencies looking for retail media on the open internet
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Commerce Yield Coming Soon For large media owners and retailers looking for programmatic monetization
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Commerce Grid Coming Soon For specialty retailers and content creators to run monetization strategies
Technology
- AI Engine Removes the guesswork to save time and reach your KPIs
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Dynamic Creative Optimization+ Real-time creative decisioning that scales to make sure your ads are seen
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
