A commissioned study conducted by

 

 

Is retail media a silver bullet for brands? For those seeking measurable performance, access to first-party data, and a way to reach shoppers at the digital point of sale, it just may be.

According to a new commissioned study conducted by Forrester Consulting on behalf of Criteo, 76% of brands say their growth depends on retail media advertising, but they face some challenges in fully realizing its potential. What’s holding them back? And how can they take control of their retail media future?

Watch our on-demand webinar, Consumer Products Brands: It’s Time to Take Control of Your Retail Media Destiny, featuring Collin Colburn of Forrester Research. With Michael Greene, Global Product Solutions Director at Criteo, they review the study findings and answer questions from Criteo Senior Product Manager, Loretta Jordan.