Advertising Trust & Safety

Built on Trust

At Criteo, we deliver a trusted and scalable advertising ecosystem—powered by AI intelligence and reinforced by rigorous protections for brands, consumers, and media owners alike.

Recognized for trust and safety by industry leaders

 

We’ve achieved certification through an independent audit for several TAG* seals, including Certification Against Fraud (CAF), Certification Against Malware (CAM), and Brand Safety Certification (BSC). Our multiple certifications make us a Platinum Status member and put us in rare company, as one of less than 40 organizations who’ve achieved that status.

 

Additionally, our Commerce Grid operations are TAG Certified For Transparency (CFT).

 

Our Retail Media Onsite operation is also MRC (Media Rating Council) Certified for Rendered Ad Impressions and Clicks in the display environment (GIVT).

 

*TAG (Trustworthy Accountability Group) is the leading global self-regulatory body fighting criminal activity and increasing trust and transparency in digital advertising. TAG certifications are independent, third-party audited programs that confirm a company has implemented requisite controls, policies, and technical measures aligned with TAG standards.

Leading with integrity, delivering with trust

Through integrity, advanced AI, and global partnerships, we deliver a trusted advertising ecosystem—continuously investing to raise standards, defend client interests, and foster safe, meaningful engagement at scale.
Rigorous Supply Partner Guidelines
Enforcing strict guidelines aligned with laws and industry standards, combined with a manual vetting process for direct publishers—so your ads always appear in safe, brand-aligned environments.​
Brand Suitability
Safeguarding your brand with tailored solutions that reflect your identity and values, ensuring ads appear in the right environments.
Traffic Quality
Connecting you with real, engaged consumers. Proprietary protections and trusted partners defend against invalid traffic to keep your investment secure.
Ad Safety
Elevating ad standards with layered compliance. We protect media owners and supply partners through strict guidelines on prohibited/restricted categories, fostering a marketplace of trustworthy ads.
Brand Safety
Protecting commerce by enforcing Criteo’s Supply Partner Guidelines – blocking harmful content, malicious practices, and intrusive formats, providing exclusion controls against Made-for-Advertising (MFA) sites.​

Our Partners

Resources

Why It Matters

See our latest brand safety resources

Get the details

Learn more about the technology, certifications and partners that help us uphold the highest quality and safety standards.