From clicks to savings: How Money Fellows drives success with acquisition-focused creative automation

Money Fellows is an Egyptian fintech platform digitizing money circles, a system that involves a group of people who contribute money for a specific period, thereby saving and borrowing together. With Money Fellows, users can easily join and manage their money circles, making payments and tracking progress from their smartphones.

The app offers affordable entry points for money circles, making it accessible to a wide range of users. With the flexibility to participate in multiple money circles and withdraw funds at their convenience, Money Fellows empowers the needs of modern individuals seeking a versatile and digital solution for their savings journey.

As Money Fellows continues to expand their business, their primary marketing objectives include establishing themselves as the leading mobile app for saving money in Egypt and driving traffic to their app to increase downloads.

Accelerating growth with creative experimentation

To achieve these goals, Money Fellows partnered with Criteo, harnessing the power of creative experimentation and personalized messaging in their acquisition efforts.

Leveraging Criteo’s adaptive ads, a responsive ad format powered by Dynamic Creative Optimization+ technology, the fintech platform embarked on an automated creative journey. They experimented with various headlines, images, and call-to-actions, delivering personalized experiences tailored to each individual’s preferences. This creative automation resulted in significantly higher engagement and conversion rates, clearly outperforming traditional image ads.

Ahmed Assem Mostafa, Head of Performance Marketing and Growth at Money Fellows, attested to the value of Criteo’s creative automation. He shared, “With Criteo’s creative automation, we can discover what resonates best with our audience, optimizing our ad performance for maximum impact.”

Delivering stronger performance

By leveraging adaptive ads with Criteo, Money Fellows saw a 71% increase in their conversion rate, a 106% increase in their sales, and a 45% higher ROAS compared to their image ads.

These outstanding outcomes align with what Criteo is seeing across advertisers. On average, those who leverage adaptive ads experience a 14% increase in click-through rate and a 30% increase in return on ad spend compared to using traditional image ads.

In the future, Money Fellows aims to attract new audiences to their platform by leveraging Criteo’s extensive reach and global network of users.