Advertising Trust & Safety

Built on Trust

At Criteo, we deliver a trusted and scalable advertising ecosystem—powered by AI intelligence and reinforced by rigorous protections for brands, consumers, and media owners alike.

Recognized for trust and safety by industry leaders

We’ve achieved certification through independent audits for several TAG seals, including Certification Against Fraud (CAF), Certification Against Malware (CAM), Brand Safety Certification (BSC), and JICDAQ Certification. Our multiple certifications make us a Platinum Status member and put us in rare company, as one of less than 40 organizations who’ve achieved that status.

Additionally, our Commerce Grid operations are TAG Certified For Transparency (CFT).

Our Retail Media Onsite operation is also MRC (Media Rating Council) Certified for Rendered Ad Impressions and Clicks in the display environment (GIVT).

Leading with integrity, delivering with trust

Through integrity, advanced AI, and global partnerships, we deliver a trusted advertising ecosystem—continuously investing to raise standards, defend client interests, and foster safe, meaningful engagement at scale.

Brand Safety

Protecting commerce by enforcing Criteo’s Supply Partner Guidelines to prevent harmful content, malicious practices, intrusive formats, and MFA sites, combined with manual vetting to ensure safe, brand-aligned environments.

Brand Suitability

Safeguarding your brand with tailored solutions that reflect your identity and values, ensuring ads appear in the right environments.

Traffic Quality

Connecting you with real, engaged consumers. Proprietary protections and trusted partners defend against invalid traffic to keep your investment secure.

Ad Safety

Elevating ad standards with layered compliance. We protect media owners and supply partners through strict guidelines on prohibited/restricted categories, fostering a marketplace of trustworthy ads.