Criteo Dynamic Retargeting for
Facebook & Instagram


Achieve unmatched retargeting performance from your Facebook and Instagram Dynamic Ads. Criteo Dynamic Retargeting helps you gain a granular understanding of each shopper's complete web journey and real-time purchase intent, from mobile and in-app to desktop.

Deliver the most relevant, personalized, and seamless brand experiences across all Facebook properties.

Our custom solution for Facebook Dynamic Ads, Active Elements, powered by Kinetic Design™, uses programmatic intelligence to overlay text and creative elements on top of product images. Current clients using Criteo Dynamic Retargeting on Facebook and Instagram see an average of 12% sales uplift across all their retargeting campaigns.

These 3 Retailers Used Social Retargeting Campaigns to Increase Sales.

How Criteo's Technology
Powers Facebook Dynamic Ad Campaigns.

Criteo Dynamic Retargeting

Deliver the most relevant and personalized ads in real time. Criteo Dynamic Retargeting analyzes and understands an individual’s purchase intent across the entire shopping journey, including on Facebook and Instagram.

Criteo Engine

The Criteo Engine accurately predicts the best offers across your entire catalog to engage each shopper, and delivers dynamically assembled personalized product recommendations on Facebook & Instagram, driving an average of 28% of sales from products not viewed previously.

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