Explained: Criteo Shopper Graph

  • INTRO

    Start here
  • VIDEO

    Criteo Shopper Graph introduction | 0:48
  • INTERACTIVE

    Learn more about data collectives
  • INTERACTIVE

    What happens when I opt-in to Criteo Shopper Graph?
  • VIDEO

    Identity graph: Unifying the shopper journey | 2:22
  • VIDEO

    Identity graph: Protecting shopper privacy | 0:25
  • VIDEO

    Identity graph: How we grow our graph | 0:27
  • VIDEO

    Identity graph: How to use your IDs for better marketing | 0:39
  • INTERACTIVE

    Learn more about Criteo's identity graph
  • VIDEO

    Interest map: Understanding shopper interest | 0:42
  • INTERACTIVE

    Learn more about Criteo's interest map
  • VIDEO

    Interest map: Putting site and app data to use | 0:38
  • VIDEO

    Interest map: Using data across retailers | 2:27
  • VIDEO

    Measurement data: Tracking sales | 0:41
  • Criteo Shopper Graph introduction


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  • Criteo’s guiding principles


    • We are transparent: We provide full visibility of our usage of your data and we do not use data without your permission.
    • We ensure security: Privacy by Design ensures the highest levels of data security and privacy, for which we use industry-best practices.
    • We create a fair environment: We make sure that everyone gets more value than what they contribute by themselves.
  • Identity graph: Unifying the shopper journey


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  • Identity graph: Protecting shopper privacy


     Read More
  • Identity graph: How we grow our graph


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  • Identity graph: How to use your IDs for better marketing


     Read More
  • Interest map: Understanding shopper interest


     Read More
  • Interest map: Putting site and app data to use


     Read More
  • Interest map: Using data across retailers


     Read More
  • Measurement data: Tracking sales


     Read More