News

News

Sort By
In The News

Retailers With Mature Mobile Apps Drive 90% More Conversions

Retail TouchPoints highlights the findings of Criteo's 2016 H1 Mobile Commerce Report. The article emphasizes the importance of sophisticated mobile apps, noting retailers with sophisticated mobile apps drive 90% more conversions.

In The News

Sophisticated Retailer Apps See 54pc of Transactions Occur In-app: Report

As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.

In The News

Digital Buyers Use Desktop PCs to Purchase Clothing

Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.

In The News

Smartphonista Is the New Fashion Shopper

A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.

In The News

The Market Caps of All the Public Ad Tech Companies Combined isn’t Even Half the Size of Criteo’s

If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.

In The News

Criteo Reports Strong Q2 Revenue As CEO Addresses Header Bidding, SteelHouse Suit

French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.

In The News

Retail Apps Overtaking Mobile Websites for User Revenue and Retention

Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq [IRDX VPOQ] finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month. The amount of time users are spending on retailer apps is also on the up. According to the research, the amount of times shoppers are visiting desktop websites and apps is increasing by 2% and 7% month-on-month respectively. The monthly amount of times shoppers interact with mobile websites has remained static.

In The News

French Ad-Tech Pioneer Criteo Bucks Industry’s Gloomy Trend

When the chief financial officer of French ad-tech company Criteo SA made a presentation to investors recently, he was quickly interrupted by skeptics who couldn’t wait for the end of his speech. They wanted to know what differentiated his firm from the many others claiming to make advertising more efficient and cheaper for marketers.

In The News

How Brands Can Win in Today’s New Era of Programmatic Email

As consumers, we are deluged with marketing messages everywhere we go. Every day, our email inboxes are flooded with hundreds of new emails we’ll never open, because they contain information about products and services we’ll never buy. Yet, email remains one of the highest performing online media channels for marketers. The good news for consumers and brands alike is that the world of email is changing. Structural shifts have created space for a new breed of programmatic email providers, giving marketers the ability to reach consumers with relevant, personalized communications.

In The News

Mobile Shopping Now Daily Ritual with Snapchat and Instagram Users Most Keen

Mobile shopping is becoming an everyday activity for a significant number of consumers, new data shows, with 2.5m Brits - 5% of adults - saying they buy on mobile at least daily.

We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close