Criteo's Q4 2015 Mobile Commerce Report was cited in an article by Ian Naylor, founder & CEO of AppInstitute
Criteo's State of Cross Device Report proves that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
Amanda Wilson, VP of Global Marketing at MobileBridge, mentioned Criteo's in her byline for Customer Think.
Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and that they might be misattributing up to 31% of transactions.
CDC: Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey.
"Businesses which are not tracking consumers across devices are missing – or mis-attributing – at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report."
“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.
"Digital marketers are the smartest kids in the room. Unless those ecommerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."
CEO Eric Eichmann characterizes Criteo's performance as a record quarter with record revenue growth per existing clients and from mobile.
Criteo's Q4 and fiscal year 2016 earnings announcement with mention of the acquisition of Hooklogic, and the increase in revenue with mobile ads.
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