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Facebook’s New Reaction Buttons: A Game Changer For Advertisers?

Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and other content-driven posts that appear in their news feeds. Six animated emojis represent the following feelings: like, love, ha ha, wow, sad and angry. Though seemingly a light move, the launch of Reactions actually represents a major shift for the digital ad industry.

In The News

Criteo On Being Facebook ‘Frenemy’ And Why Ad-Blocking Didn’t Stick

IBD recently spoke with Criteo CFO Benoit Fouilland about what it’s like being a Facebook “frenemy” and where the company will direct its efforts and resources this year.

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3 New Rules for Winning at Ecommerce in 2016

As brands enter 2016 eager to capitalize on today’s tech-savvy, Internet-friendly mobile shoppers, which retailers are going to be the next generation of ecommerce winners? The following article highlights a few secrets to success for building the next e-tailer empire.

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5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015. That’s according to Criteo, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales.

In The News

Mcommerce Approached Parity with Desktop for Top Retailers in Q4: Report

As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released today by Criteo.

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Retail is Fast Becoming an App-Eat-App World

Apps consume 90% of our smartphone time. They're also increasingly consuming our bank balances. According to new shopping data from Criteo, mobile phones are displacing desktops as the digital shopping medium of choice. They're also increasingly taking the place of physical visits to stores—according to the National Retail Federation, more shoppers polled went online (103 million) than to stores (102 million) over the Thanksgiving/Black Friday weekend.

In The News

Study: Mobile Commerce is Going in One Direction

The results are in, and there is no question about what is happening with mobile retail. According to a new study of 1.4 billion online transactions during fourth quarter 2015 from marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.

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The State of Performance Marketing: What You Need to Know for 2016

Today's consumers are increasingly demanding meaningful, one-to-one experiences with brands, causing personalized marketing to reach tipping point. Moreover, the need for brands to deliver meaningful consumer journeys led to a surge in the adoption of performance advertising. Fortunately, marketers have new tools necessary to execute successful digital strategies. But those new tools present unique obstacles in terms of implementation and integration with existing advertising campaigns like social marketing or paid advertising. To find out how brands this year are investing and succeeding with performance marketing and overcoming its challenges, we commissioned Forrester Consulting to survey just over 150 marketers in the US, UK, France, and Germany.

In The News

Criteo Reports A Positive Beat, With 2015 Revenue Above $1 Billion

Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 billion in revenue for the year and surpassing 10,000 clients. Earnings release.

In The News

Adtech Company Criteo Surges, Mobile Growth Strong

Last June, shares in advertising tech specialist Criteo plunged 7% after Apple declared its intention to add ad-blocking technology to the mobile edition of its Safari browser. Despite that looming threat, Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time.

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