John Roswech, EVP, Brand Solutions, Criteo, believes 2017 will be the Year of the Grocery.
Greg Archibald, EVP, Americas and his team are "focused on how to expand adoption for all the products—Criteo Predictive Search, Sponsored Products, and User Graph, a cross-device/omni-channel solution.”
EVP, Americas, Greg Archibald's expertise in multi-product sales will be core to Criteo's Americas sales strategy.
Greg Archibald's appointment to EVP, Americas comes as Criteo begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature.
35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.
In his role as EVP, Americas, Greg Archibald will oversee the Americas sales team responsible for all revenue operations as the company continues to innovate and expand its core business.
Data from Criteo's Q4 2016 Mobile Commerce Report was cited in an article about improving the mobile user experience.
"Airline and hotel mobile bookings now account for one in four online travel bookings worldwide, according to Criteo," writes Travelport, in a sponsored article for Skift.
New research from Criteo goes so far as to say that 2017 will be the “Year of e-Grocery.”
“Consumers want to research and purchase with what’s convenient for them at the time,” says Jaysen Gillespie, VP, analytics, insights & data science, Criteo.