By understanding how consumers are shopping, Criteo State of Cross-Device Report notes retailers can optimize their marketing dollars and maximize ROI.
Criteo has been named the most popular header bidding solution by ad tech firm, GetIntent.
Eric Stein, chief revenue officer at Branch, takes an in-depth look at Criteo's State of Cross-Device Report.
Adblock Plus parent eyeo has named the first members of its Acceptable Ads Committee (AAC), including Criteo.
Criteo has signed on as a charter member of AdBlock Plus’ Acceptable Ads Committee.
Architectural firm Dyer Brown says their design for Criteo's Boston office reflects ‘‘the energy and excitement’’ of the company’s fun, young office culture.
Katherine Frangos, content marketing manager at MobileBridge, cites Criteo's State of Mobile Commerce H12016 report in a byline article about mobile app users.
A look at Criteo's State of Cross-Device report, suggesting retailers need to deepen their understanding of cross-device consumer behavior and align marketing strategies to maximize ROI.
"People have psychologically gotten over the barrier that says, ‘Mobile isn’t for buying,’” says Jaysen Gillespie, VP, analytics, insights & data science.
Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."