For Retailers to Appeal to Gen Z, They Must Focus on Experiences that are Desirable, Accessible and Tangible
NEW YORK—June 5, 2018—Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today released findings from its Gen Z Report, based on the Criteo Shopper Story. The report analyzed shopping perceptions from thousands of members of Generation Z (Gen Z) and found that this powerful group of shoppers share a love of real-world retail experience, augmented by technology. The report also revealed key findings about the demographic’s spending power, retail behaviors and expectations.
“Gen Z is at the forefront of the mobile commerce revolution, and represents a crucial opportunity for marketers as they develop lifelong brand loyalties,” said Jonathan Opdyke, Chief Strategy Officer, Criteo. “While specific shopping habits may vary, Gen Zers are native omnishoppers who like to visit stores but still prefer to take care of their shopping needs online. In order to deliver a personalized experience on all touchpoints, brands and retailers need to employ a data-driven approach to connect Gen Z customers with unique, on-trend products.”
Gen Z is young and mobile – they crave novelty and experience. The Instagram generation lives by visuals and expects their retailers to make experiences cool and aesthetic, show how products are used, and feature them in their best light. To do this, retailers must improve the online experience and enhance store display and design. Retailers and brands that embody Gen Z values, and ultimately win their loyalty, offer personalized experiences, limited-edition merchandise, uncommon products, good-looking stores and authentic brand stories.
Key “Gen Z Report” Insights Include:
The Gen Z Report surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping.
For a complete look at the Gen Z Report, view the report at https://www.criteo.com/wp-content/uploads/2018/05/GenZ-Report.pdf.
Criteo (NASDAQ: CRTO) the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with over 18,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $600 billion in annual commerce sales data.
For more information, please visit www.criteo.com.