Criteo, The Little Known Online Advertising Engine Gem
As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."
Profiles of two Boston-based, Criteo leaders - Matt Ackley, Director of Advertiser Sales and Ian Bouchard, Manager of Account Strategy
In a look back at deal activity for the ad tech, mar tech and digital media sectors, AdExchanger notes "one-to-one marketing also made retail acquisitions very attractive in 2016, as illustrated by Criteo purchasing HookLogic."
Business Insider lists Criteo's acquisition of HookLogic as one of the biggest moments in ad tech during 2016.
BostInno's "Office Envy" roundup features Criteo's Boston office, highlighting the open office layout and various features that make the space so unique.
Criteo's Chief Revenue Officer Mollie Spilman was named one of the "30 most powerful women in mobile advertising" by Business Insider. This article provides insight into Mollie's role at Criteo and details her accomplishments in the field.
Boston Globe features Criteo's newly-renovated Boston office, calling attention to the open-office layout and, most notably, the slide that connects the 15th and 14th floors.
AdExchanger highlights the increased conversation around header bidding in 2016. The article notes Criteo's leadership and commentary around header bidding during the company's Q3 earnings announcement.
Mobile Marketer features a contributed article from Criteo's Head of Data Science and Analytics Jaysen Gillespie that expounds on Criteo's Holiday Shopping Insights report and identifies specific ecommerce tips based on trends observed this holiday season.