Express Observer cites Criteo's Black Friday analysis, which shows iPhone users shopped more on mobile devices than Android users.
Chain Store Age features Criteo's Black Friday shopping analysis, which shows retailers drove the bargain hype long past Black Friday and into Bounceback Tuesday.
New York – December 1, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released analysis of shopping trends around this year’s biggest holiday sales weekend. The insights reveal a shift in holiday shopping and ecommerce behavior.
The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.
AdExchanger references Criteo along with The Trade Desk as the only two hot ad tech stocks currently in the industry. The article also predicts that ad tech company, Integral Ad Science may eventually join them in the ranks.
According to a Criteo-sponsored poll of advertisers, marketers, and publishers, nearly half of the respondents expressed the need to do a better job of integrating technology to improve their omnichannel marketing efforts.
Payments Source cites Criteo Mobile Commerce Report data, which states mobile share of global ecommerce is expected to grow from 40% in 2015 to 70% by 2017.
MultiChannel Merchant highlights Criteo's Black Friday ecommerce analysis, which shows an increase in mobile transactions on iPhones and a decrease in overall tablet usage.
AdExchanger highlights Criteo's participation in a new coalition formed to help detect and prevent mobile advertising fraud.
Marketing Land features Criteo's Black Friday shopping data, which shows iPhone users dominated mobile transactions.