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Made.com Wants to Use Data to Stitch Together Showrooms and Online Customer Experiences

Online home furniture retailer Made.com has been trialing its showroom strategy in bricks and mortar stores since 2014, and in that time has seen footfall rates of over 10,000 per month, with the company eventually hoping to use Bluetooth-enabled beacons to enhance customer experience both in-store and online.

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Mobile Commerce at the Tipping Point: Almost Half of All UK Ecommerce Transactions Now Take Place on Mobile

London – May 5th, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today reveals that almost half (48.9 percent) of all UK ecommerce transactions now take place on mobile devices, up six percent year-on-year.

Press Releases

Criteo Reports Strong Results for the First Quarter 2016

NEW YORK - May 4, 2016 - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced financial results for the first quarter ended March 31, 2016.

In The News

Mobile Accounts for Half of Criteo’s Ad Revenue in Q1

Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.

In The News

Criteo CEO On Facebook Ads, Header Bidding And Why It’s Immune To Certain Ad Tech Pressures

After completing his first full quarter as CEO of French performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the company’s Q1 earnings call on Wednesday.

In The News

Mobile Sales Volume Projected to Reach 2.05B by 2020: Report

Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum commissioned by Criteo.

Press Releases

Criteo Partners with Integral Ad Science to Provide Clients with Best-in-Class Brand Safety Worldwide

New York – April 25, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced a worldwide partnership with Integral Ad Science, the leader in quantifying digital media quality.The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI.

In The News

Criteo Picks Integral Ad Science For Brand Safety

Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand-safety requirements. The deal offers Criteo advertisers assurance that ads appear on brand-safe publisher sites and that consumers have a "targeted, non-intrusive" experience across all channels and screens, per a Criteo statement.

In The News

Criteo: Online Ad Leader Crashing the Google, Facebook Picnic

Online ads are like ants at a picnic. All they want is your food. And if you let them have it, they come back with their friends. France’s Criteo (CRTO) is an advertising technology operation that earns advertisers’ business by electronically mapping a consumer’s behavior, and using that map to ash online ads that “predict and recommend” the products a consumer wants. Criteo is deeply engaged in the complex, data-mining realm that revolves around the new world language of geo-targeting, post-click tracking, interstitial ads and frequency capping.

In The News

The PC Is Dead — Smartphones Are the New Consumer Economy

We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Mollie Spilman.