For the first time, mobile apps saw higher order values than desktop and mobile Web, with an average of $127 spent in-app versus $100 on desktop and $91 on the mobile Web, according to Criteo's State of Mobile Commerce report.
The UK leads the world in mobile retail. And being out in front means that, along with other mobile-centric lands such as Japan and Korea, the UK is reaching the mobile versus desktop tipping point before anyone else. So says the latest research out this week from Criteo, which says that looking at consumer behavior, UK shoppers are now more mobile than desktop when it comes to shopping and that that trend is going to only increase. In fact, in Criteo’s terms, the UK and Japan have long passed parity with desktop and smartphones and apps are driving ever more mobility in the retail market. But are retailers up to speed?
Retail TouchPoints highlights the findings of Criteo's 2016 H1 Mobile Commerce Report. The article emphasizes the importance of sophisticated mobile apps, noting retailers with sophisticated mobile apps drive 90% more conversions.
As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.
New York – September 13, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the analysis of its H1 2016 State of Mobile Commerce Report, which reveals insights into consumer shopping habits and forecasts predictions for mobile commerce across the globe.
Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.
A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.
If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.
NEW YORK - August 3, 2016 - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced financial results for the second quarter ended June 30, 2016.
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.