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Adblock Plus has Announced the ‘Acceptable Ads Committee’ Who Will Decide Which Ads it Whitelists

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Why App Users Generate More Value Than Mobile Browser Users

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In The News

New Research Finds 1 in 3 Online Transactions May Be Misattributed by Marketers Not Using Cross-Device Measurement

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10 Items or Less: Why Retailers Need to Rethink What They Think About Mobile

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Users And Devices: The New Ecommerce

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1 in 3 Retail Ecommerce Transactions Involves 2 or More Devices

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5 Reasons Your Business Needs A Mobile App [Instead Of A Responsive Site]

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Device-centric Analytics Might Be Giving You Inaccurate Conversion Rates

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3 Biggest Mistakes Retailers Make with Apps

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Mobile is key online purchase channel not just for browsing says new study that claims retailers not measuring properly

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Criteo

Criteo Research Reveals 1 in 3 Online Transactions May Be Misattributed by Marketers Not Using Cross-Device Measurement

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In The News

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

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