Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.
Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.
TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.
Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.
Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.
New York – October 20, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the appointment of Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives across the globe.
New York – October 18, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its 2016 Holiday Initiative Summary Report. The analysis reveals key insights into consumer holiday shopping behaviors, the role and impact of digital advertising, and ecommerce trends to leverage in the upcoming months.
In just two years, nearly half of all ecommerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.
“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.
New York – October 4, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced it has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its leading advertising exchange for brands will strengthen Criteo’s performance marketing platform.