If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.
NEW YORK - August 3, 2016 - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced financial results for the second quarter ended June 30, 2016.
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.
Singapore – 1 August 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today officially announced the appointment of Yvonne Chang as Executive Managing Director of Asia-Pacific (APAC), to lead the company’s fastest-growing region globally.
New York – 26 July 2016 – On June 13th, Criteo (NASDAQ: CRTO), filed a complaint for damages and injunctive relief against Steelhouse in the Central District of California, followed on July 1st, by a motion for preliminary injunction. In its complaint, Criteo alleges that Steelhouse perpetrated a counterfeit click fraud scheme in its business operations, and false and misleading advertising related to such conduct.
Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq [IRDX VPOQ] finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month. The amount of time users are spending on retailer apps is also on the up. According to the research, the amount of times shoppers are visiting desktop websites and apps is increasing by 2% and 7% month-on-month respectively. The monthly amount of times shoppers interact with mobile websites has remained static.
When the chief financial officer of French ad-tech company Criteo SA made a presentation to investors recently, he was quickly interrupted by skeptics who couldn’t wait for the end of his speech. They wanted to know what differentiated his firm from the many others claiming to make advertising more efficient and cheaper for marketers.
London – June 20th, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today reveals that 2.5 million Brits are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
As consumers, we are deluged with marketing messages everywhere we go. Every day, our email inboxes are flooded with hundreds of new emails we’ll never open, because they contain information about products and services we’ll never buy. Yet, email remains one of the highest performing online media channels for marketers. The good news for consumers and brands alike is that the world of email is changing. Structural shifts have created space for a new breed of programmatic email providers, giving marketers the ability to reach consumers with relevant, personalized communications.
Mobile shopping is becoming an everyday activity for a significant number of consumers, new data shows, with 2.5m Brits - 5% of adults - saying they buy on mobile at least daily.
