NEW YORK – March 20, 2017 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today released, “Clicks, Bricks & Broccoli: The CPG & Grocery Trend Report,” a whitepaper that sheds light on trends in eGrocery, including rates of adoption, what shoppers search for and what they buy. The report provides insight for CPG brands and retailers on effective strategies to ride the eGrocery wave, which is only in its infancy. Not only does the report highlight key shopping trends, it also educates CPG marketers on how to measure success as more sales shift online and away from traditional sweet spots for CPG, such as television.
“CPG is poised for breakout success in digital, and we predict 2017 will be the year of eGrocery,” said John Roswech, Executive Vice President, Brand Solutions, Criteo. “There are no more valuable e-commerce carts than those devoted to grocery. CPG brands need to adapt their marketing practices, honed through decades of experience, to successfully engage with their customers, and become a mainstay in their shopping carts.”
The release of Criteo’s whitepaper coincides with Shoptalk 2017, a key retail and e-commerce event covering new technologies and business models driving rapid evolution in how shoppers discover, browse and buy.
Key trends from Criteo’s data analysis of eGrocery shopper behavior include:
Key takeaways for CPG brands include:
To learn more about how brands and retailers can capitalize on CPG trends and eGrocery opportunities, please visit www.criteo.com/resources/cpg-and-grocery-trend-report/ to read the full report.
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 14,000 advertisers worldwide and with direct relationships with thousands of publishers. For more information, please visit www.criteo.com.