Results Demonstrate that On-the-Go Omnishoppers Generate Highest Lifetime Sales Value, Simultaneously Fueling In-App Sales and Higher Conversion Rates on Shopping Apps vs. Mobile
NEW YORK—May 10, 2018—Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today released its Global Commerce Review for Q1 of 2018. The report, which analyzed browsing and purchasing data from over 5,000 retailers in more than 80 countries, indicated that today’s shoppers are making on-the-go purchases, and are active across all browsing environments.
“Our latest study shows continuing shifts from desktop to mobile shopping, as well as from retailer websites to apps. Today’s shopper is on-the-go and researching across multiple screens, requiring a cohesive, data-driven approach to intersect and influence buying decisions,” said Jonathan Opdyke, Chief Strategy Officer, Criteo. “For retailers with physical stores, app adoption and improved data infrastructure are opening new horizons in omnichannel marketing, with online and offline blending into a seamless and measurable shopping journey.”
The top three key takeaways from Criteo’s Q1 Global Commerce Review include:
Additional research highlights:
For a complete look at the Global Commerce Review, view the report at https://www.criteo.com/insights/global-commerce-review-united-states-q1-2018/.
The Global Commerce Review analyzed individual browsing and purchasing data from over 5,000 retailers, in more than 80 countries during Q1 2018.
Interactive Global Map
To view an interactive world map featuring a global snapshot of aggregate regional data, please visit: https://www.criteo.com/insights/global-commerce-review-map/.
Criteo (NASDAQ: CRTO) the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with over 18,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $600 billion in annual commerce sales data.
For more information, please visit www.criteo.com.