New program empowers channel partners to utilize Criteo’s vast shopping data and insights to attract, retain and grow their customers
New York, NY – May 12, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company’s advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo’s technology solutions power ad campaigns for over 20,000 advertisers worldwide, with a Shopper Graph providing insight into two billion monthly active users. Through Criteo Partners, agencies are now enabled with the strategy and service expertise to activate Criteo’s data and solutions to grow agency business, boost recognition and drive additional value to their clients.
“Criteo Partners changes the way we work with agencies. Through this program, we are empowering agencies with the tools and resources to facilitate success and growth alongside us,” says Thomas Jeanjean, Chief Transformation Officer at Criteo. “As part of our transformation, we see great value in the opportunity for agencies to provide us with feedback and input to directly influence the evolution of our product roadmap.”
Criteo Partners will receive several benefits including:
Criteo Partners was launched in Q4 2019 with a pilot group of 20 agencies across the globe. Since its inception, Criteo has seen increased adoption of its newer, upper-funnel solutions, such as Traffic Generation. The new solution, which moved out of beta in March 2020, enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands and is the Company’s latest launch demonstrating its shift beyond retargeting.
“Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offering,” said Raúl Ferrer, General Director of Okisam, a digital agency in Spain. “We are delighted to continue the evolution with consideration campaigns to expand our target and clients’ brand, and we look forward to growing with Criteo Partners.”
Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,700 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.
Contact: Jessica Meyers, Director, PR, Americas, J.firstname.lastname@example.org