Gartner Magic Quadrants are vendor evaluations plotting offerings against two XY axes: completeness of vision and ability to execute. In our own view, although MQ’s looks only bi-dimensional, each axis is made of respectively (for this MQ) 8 and 7 criterion. New this year is the addition of Gartner Peer Insights reviews by technology users into the web version (available to Gartner subscribers only).  

There’s been quite some change in a year, the quadrant going from eight to ten vendors, starting (naturally) with Criteo (NASDAQ: CRTO). Criteo went from being mentioned last year to being positioned in the Challenger quadrant this year, as Criteo transforms to a multi-product company, going beyond retargeting and performance.  

Read also our blog post on this report.